Bournemouth University - BA (Hons) Marketing Communications with Digital Media (with Foundation Year option)

Bournemouth University

BA (Hons) Marketing Communications with Digital Media (with Foundation Year option)

Discover the benefits of using digital media for marketing communications and master the most innovative digital media techniques and communications to help you be creative, strategic, and innovative in your own work. Learn about and interact with a variety of applications, tools, strategies, and tactics that are used by modern digital consumers.
hone your expertise in the areas of social media marketing, digital content creation, and digital analytics.
Work on real industry briefs for unit assessments and gain knowledge from experts who present guest lectures and workshops every year.
collaborate with staff to develop academic and professional research, as well as consulting initiatives for industry clients.
You can select the marketing communications course that best suits your interests and career goals at the conclusion of your first year.

Course accreditation

BU is one of only 20 universities and colleges to offer accreditation by The Institute of Data & Marketing (IDM), part of the Data and Marketing Association (DMA). The course has been reviewed by the IDM to ensure you're learning everything you need in order to pass the IDM  Certificate in Digital and Data Driven Marketing, which you're encouraged to sit in the second year.  

BU is also a Strategic Partner of The Chartered Institute of Marketing (CIM) – the world’s leading professional marketing body. Our partnership gives you the opportunity to gain professional qualifications through the CIM Graduate Gateway.

Entry Requirements

  • 104 - 120 UCAS tariff points including a minimum of 2 A levels or equivalent. BTEC Extended Diploma: DMM.

  • Foundation year:

     

    48-72 UCAS tariff points. For more information che

    ck out our full entry requirements.
  •  if English is not your first language you'll need IELTS (Academic) 6.5 with a minimum of 6.0 in all components of writing, speaking, listening and read

    ing, or equivalent.

Career Prospects

The work placement will enable you to network and develop relationships with those already employed in the industry, and this course will equip you with all the skills you need to succeed in this booming industry. You will be equipped after graduation to work in digital businesses and in roles that require knowledge of digital media for marketing communications, such as:

  • Digital planner
  • Social media lead
  • Digital content manger
  • SEO account manager

Course Details

This degree has been developed to give you a a solid understanding of marketing communications concepts and practices, with a particular focus on the use of digital media strategy, design, creativity, analytics, research and analysis techniques, and the future of digital media.

On this course you will usually be taught by a range of staff with relevant expertise and knowledge appropriate to the content of the unit. This will include senior academic staff, qualified professional practitioners and research students. You will also benefit from regular guest lectures from industry.

Foundation Year

Core units
Academic & Professional Practice
Collaborative Communication Project
Media & Current Debates
Media Work

Year 1

Core units
Principles of Marketing and Marketing Communications
Academic and Professional Practices for Marketing Communications
Contemporary Debates in Marketing Communications
Digital Essentials
Consumer and Stakeholder Principles
Integrated Marketing Communications

Year 2

Core units
Digital Consumers
Digital Media Practices
Media Planning
Content Creation
Research Principles and Practice
Brands and Branding

Final Year

Core units
Digital Data Insights
Digital Futures
Dissertation
Options units (choose two)
Behavioural Economics
Brand Meaning
Consumer Insights
Corporate Communications
Influencer Marketing
Race, Media and Inequality
Persuasion and Influence
Promotion, Power and Democracy
Relationship Marketing
Social and Intercultural Communication
Social Media Management

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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