Discover the benefits of using digital media for marketing communications and master the most innovative digital media techniques and communications to help you be creative, strategic, and innovative in your own work. Learn about and interact with a variety of applications, tools, strategies, and tactics that are used by modern digital consumers.
hone your expertise in the areas of social media marketing, digital content creation, and digital analytics.
Work on real industry briefs for unit assessments and gain knowledge from experts who present guest lectures and workshops every year.
collaborate with staff to develop academic and professional research, as well as consulting initiatives for industry clients.
You can select the marketing communications course that best suits your interests and career goals at the conclusion of your first year.
Course accreditation
BU is one of only 20 universities and colleges to offer accreditation by The Institute of Data & Marketing (IDM), part of the Data and Marketing Association (DMA). The course has been reviewed by the IDM to ensure you're learning everything you need in order to pass the IDM Certificate in Digital and Data Driven Marketing, which you're encouraged to sit in the second year.
BU is also a Strategic Partner of The Chartered Institute of Marketing (CIM) – the world’s leading professional marketing body. Our partnership gives you the opportunity to gain professional qualifications through the CIM Graduate Gateway.