Bournemouth University - BA (Hons) Marketing Communications with Advertising (with Foundation Year option)

Bournemouth University

BA (Hons) Marketing Communications with Advertising (with Foundation Year option)

Become a forward-thinking marketing communications specialist with unrivaled knowledge of the planning, development, and strategy of advertising in conjunction with other marketing initiatives. acquire specialized knowledge and abilities in the areas of branding, creativity, media planning, and strategy.
Learn how to solve problems in advertising and marketing communications by coming up with strategic solutions.
Work on real industry briefs for unit assessments and gain knowledge from experts who present guest lectures and workshops every year.
collaborate with staff to develop academic and professional research, as well as consulting initiatives for industry clients.
15 months after graduating, 96% of our marketing communications students are still working or attending school.

Graduate with a BU degree and more

BU is a Strategic Partner of The Chartered Institute of Marketing (CIM) – the world’s leading professional marketing body. Our partnership gives you the opportunity to gain professional qualifications through the CIM Graduate Gateway. 

During your second year you'll also have the opportunity to take the Institute of Practitioners in Advertising (IPA) Foundation Certificate. The IPA has a well-earned reputation for thought leadership, best practice and continuous professional development in the advertising industry

Entry Requirements

  • 104 - 120 UCAS tariff points including a minimum of 2 A levels or equivalent. BTEC Extended Diploma: DMM.
  • Foundation year: 48-72 UCAS tariff points. For more information check out our full entry requirements.
  • If English is not your first language you'll need IELTS (Academic) 6.5 with a minimum of 6.0 in all components of writing, speaking, listening and reading, or equivalent. 

Career Prospects

The work placement will enable you to network and develop relationships with those already employed in the industry, and this course will equip you with all the skills you need to succeed in this booming industry. After graduating, you have access to a huge variety of careers. The range of occupations you could pursue includes the following:

  • Account Executive
  • Conceptual Creative
  • Copywriter and Content Marketer
  • Digital and Press Planner and Buyer
  • Digital Display Executive
  • Media Planner
  • Press Assistant

Course Details

On this course you will usually be taught by a range of staff with relevant expertise and knowledge appropriate to the content of the unit. This will include senior academic staff, qualified professional practitioners and research students. You will also benefit from regular guest lectures from industry.

Foundation Year

Core units
Academic & Professional Practice
Collaborative Communication Project
Media & Current Debates
Media Work

Year 1

Core units
Principles of Marketing and Marketing Communications
Academic and Professional Practices for Marketing Communications
Contemporary Debates in Marketing Communications
Digital Essentials
Consumer and Stakeholder Principles
Integrated Marketing Communications

Year 2

Core units
Advertising Fundamentals
Content Creation
Creative Strategy
Research Principles and Practice
Brands and Branding
Media Planning

Final Year

Core units:
Campaign Planning for Advertising
Advertising Portfolio Development
Dissertation
Options units (choose two)
Behavioural Economics
Brand Meaning
Consumer Insights
Corporate Communications
Influencer Marketing
Race, Media and Inequality
Persuasion and Influence
Promotion, Power and Democracy
Relationship Marketing
Social and Intercultural Communication
Social Media Management

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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