Bournemouth University - BA (Hons) Business & Management (Marketing) (with Foundation Year option)

Bournemouth University

BA (Hons) Business & Management (Marketing) (with Foundation Year option)

In today's highly competitive business environment, marketing is an essential tool. This path will teach you about various marketing functions as well as concepts, principles, and activities in strategic and digital marketing. Analyze marketing activities and create marketing plans for various domestic and international situations.
Studying abroad at one of our international partner institutions
Study a broad subject that will serve as a springboard to employment in any industry, anywhere in the world.
Complete a 30-week optional placement, which will provide you with invaluable opportunities to gain industry experience and build a professional network.
Study at a university that has over 35 years of experience teaching in this field, excellent industry connections, and an international reputation.
Acquire professional Chartered Institute of Marketing qualifications in addition to your degree, which are highly valued by employers.

Course accreditations

The accrediting bodies of our BA (Hons) Business & Management (Marketing) course are renowned industry-wide for promoting excellence and the highest standards, all of which is reflected in the BU Business School experience: 

  • Association to Advance Collegiate Schools of Business (AACSB) accreditation is a hallmark of excellence that has been awarded to fewer than 5% of business schools worldwide 
  • Chartered Management Institute (CMI) accreditation give you complimentary CMI student membership, access to resources and services and when you graduate, you’ll receive a CMI leadership and management qualification in addition to your Bachelor's degree 
  • This Marketing pathway is also accredited by the Institute of Data & Marketing (IDM), Europe’s leading training and qualifications organisation for the digital, direct and data profession
  • The Chartered Institute of Marketing (CIM) accrediation allows students to gain a CIM Professional Certificate in Marketing alongside their Bachelor's degree. 

Entry Requirements

  • GCSE English Language or English Literature and Mathematics grade 4 (or grade C in the old grading system). We also accept iGCSEs, Key Skills and Functional Skills and other qualifications at Level 2 of the National Qualifications Framework.
  • 104–120 UCAS tariff points from a minimum of two A-levels.
  • 102–108 UCAS tariff points with any combination of Distinction, Merit, Pass grades.
  • IELTS (Academic) 6.0 with minimum 5.5 in each component, or equivalent.

Career Prospects

Our business graduates are employed in a variety of industries. This course is designed to prepare you for work in any organization, large or small, in any industry. Marketing is critical for any business, and having employees who understand marketing in a business context can be a valuable asset for many companies. This degree will provide you with a comprehensive understanding of business studies, allowing you to design and manage marketing campaigns while keeping the larger business context in mind.
These are highly valued skills in a variety of roles. Following graduation, you could work in the following marketing-related positions:

  • Account Executive
  • Advertising Planner
  • Business Development Executive
  • Customer Relationship Manager
  • Campaign Manager
  • Digital Marketing Executive
  • Internal Communications Officer
  • Sales and Marketing Graduate
  • Marketing Executive.

Course Details

This course will be taught by a variety of instructors with relevant expertise and knowledge to the unit's content. Senior academic staff, qualified professional practitioners, and research students will be included. You will also benefit from industry guest lectures on a regular basis.

Foundation Year

Core units:
Fundamentals of Business & Management
Academic & Professional Practice
Fusion Business Project

Year 1

Core units:
Developing Management Competencies
Global Business Environment
Introduction to Accounting
Organisational Behaviour & Responsible Management
Business Simulation
Fundamentals of Marketing

Year 2

Core units:
Recruiting, Selecting & Retaining Talent
Strategic Management
Consumer Behaviour & Contemporary Issues
Digital Marketing Fundamentals
Option units (choose one):
Supply Chain Management
Fundamentals of HRM
Globally Responsible Business Practice

Final Year

Core units:
Research in Business & Management
Organisational Leadership
Global Strategic Marketing
Core units (choose one):
Research Project
Reflective Practitioner Project
Consultancy Project
Hacking for Sustainability Project
Option units (choose one):
Digital Marketing
Buying & Merchandising
Fashion Business

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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