In today's highly competitive business environment, marketing is an essential tool. This path will teach you about various marketing functions as well as concepts, principles, and activities in strategic and digital marketing. Analyze marketing activities and create marketing plans for various domestic and international situations.
Studying abroad at one of our international partner institutions
Study a broad subject that will serve as a springboard to employment in any industry, anywhere in the world.
Complete a 30-week optional placement, which will provide you with invaluable opportunities to gain industry experience and build a professional network.
Study at a university that has over 35 years of experience teaching in this field, excellent industry connections, and an international reputation.
Acquire professional Chartered Institute of Marketing qualifications in addition to your degree, which are highly valued by employers.
Course accreditations
The accrediting bodies of our BA (Hons) Business & Management (Marketing) course are renowned industry-wide for promoting excellence and the highest standards, all of which is reflected in the BU Business School experience:
- Association to Advance Collegiate Schools of Business (AACSB) accreditation is a hallmark of excellence that has been awarded to fewer than 5% of business schools worldwide
- Chartered Management Institute (CMI) accreditation give you complimentary CMI student membership, access to resources and services and when you graduate, you’ll receive a CMI leadership and management qualification in addition to your Bachelor's degree
- This Marketing pathway is also accredited by the Institute of Data & Marketing (IDM), Europe’s leading training and qualifications organisation for the digital, direct and data profession
- The Chartered Institute of Marketing (CIM) accrediation allows students to gain a CIM Professional Certificate in Marketing alongside their Bachelor's degree.