Birmingham City University - PUBLIC RELATIONS - MA

Birmingham City University

PUBLIC RELATIONS - MA

Public Relations shapes our world. Organisations use PR to get noticed, to change opinions, and pass on vital information that helps us to make decisions about health, education and welfare. PR is a fast-growing discipline, employing 83,000 people in a £13bn industry offering a wide range of job opportunities.

Our MA teaches you how to construct an effective PR campaign, combining theory with the practical skills needed to communicate persuasively on behalf of businesses, charities, public bodies, community groups and activists.

Entry Requirements

Essential Requirements:

Applicants should possess at least an upper second class first degree (or equivalent), or have considerable experience in a related field and be able to demonstrate outstanding ability and potential.

Good spoken and written English are vital. IELTS 6.0 overall with 5.5 minimum in all bands.

Applicants should have sound academic skills (research, writing, presentation), an interest in ideas and their application, as well as some basic competence in IT skills (word-processing, internet activities etc).

Above all, applicants need to have an inquiring mind, an aptitude for research, sharing and communicating ideas, and a desire to develop as an independent and self-motivated thinker.

Career Prospects

Employment Opportunities:

There are many opportunities for PR students at Birmingham to build strong links with the professional community in the region and worldwide.

PR programmes taught at this university are supported by an active panel of employers who meet regularly to provide case studies, live projects and placement opportunities. You will have several opportunities for direct contact with employers, not least through our annual PR Students Conference in which students from all our PR programmes present papers to delegates of peers and professionals.

Course Details

The MA in Public Relations combines theory and practice, providing real intellectual challenge with a sharp focus on real-world events and firmly grounded in extensive industry links. We recognise that most applicants are looking to build a career in PR and our emphasis is on employability.

We look at techniques for raising awareness, listening to stakeholders and influencing ethical policies. We will develop your strategic planning and help you to engage with a wide range of tactical devices, including building expertise in using a range of social media platforms and tools. You will also learn techniques that will build your confidence as a presenter and a communicator.

The MA explores the ever-changing media landscape while critically examining PR’s impact on society.

CORE MODULES:
• PR Theory and Context
• Communication Planning and Action
• Research in Practice
• Major Project: Media
• Work Placement

In order to complete this course you must successfully complete at least 40 credits from the following indicative list of OPTIONAL modules.
• Strategic Communication for Social Change
• Narrative: From Media to Interactive Media
• Social Media as Culture and Practice
• Live Events and Festival Management
• Film Festivals, Marketing and PR
• Media Law and Regulation
• Transmedia Terror
• Collaborative Practice

Attachments

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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