Birmingham City University - MARKETING WITH ADVERTISING AND PUBLIC RELATIONS - BA (HONS)

Birmingham City University

MARKETING WITH ADVERTISING AND PUBLIC RELATIONS - BA (HONS)

Accredited by the Chartered Institute of Marketing, our BA (Hons) Marketing with Advertising and Public Relations degree gives you the practice-based skills needed to succeed in the ever-changing discipline of marketing.

This approach not only gives you the marketing knowledge needed but also the personal skills employers demand, allowing you to make an immediate impact upon graduation. This experience is further enhanced by the opportunity to undertake a yearlong placement.

Businesses value marketing more than ever due to its ability to identify opportunities, shape experiences and drive profits. It is an ever-evolving discipline, constantly responding to changes in technology and consumer behaviour.

Entry Requirements

Essential Requirements: 

BBC or 112 UCAS tariff points from a maximum of 3 subjects.

GCSE: 

  • GCSE English language and mathematics at grade C/4 or above
  • Equivalent level 2 qualifications can be accepted
  • Must have been achieved at the point of enrolment

IELTS: 

6.0 overall with 5.5 minimum in all bands

Career Prospects

Alongside gaining marketing skills will be a range of transferrable attributes, which will see you become a highly desirable graduate, able to work in a number of different industries.

In addition, you could gain first-hand experience with the Link Marketing Agency, our voluntary, student-led agency which provides you with the chance to work with a wide variety of clients.

You will also have the chance to undertake a work placement, gaining valuable real-life skills in a professional working environment. 

PLACEMENTS

By choosing this course, you’ll have the opportunity to undertake a one-year, paid work placement. We have links with many businesses across industries, locally and worldwide. This means you’ll get really valuable, direct experience on your paid placement.

Course Details

This course is also accredited by the Chartered Institute of Marketing (CIM). This helps to ensure content remains fresh, relevant and full of key industry insight to endure you industry-ready the second you graduate. This recognition also ensures you will receive the maximum possible exemptions from the CIM Professional Diploma.

This course is one of five marketing degrees that have been designed to meet the diverse areas of marketing. Your course allows you to understand all of the core principles of marketing with advertising and public relations but it is part of a suite which allows you to switch to another course irrespective of the one you entered on. This allows you to develop additional specialist skills of your choice and career aspirations, alongside the core underpinning market concepts you will need in practice.

Year One

Principles of Marketing20 credits
Developing Your Personal Brand20 credits
Creative Concepts and Design20 credits
Consumer Behaviour20 credits
Finance for Managers20 credits
Content Marketing

Year Two

Brand Dynamics and Activation20 credits
Data, Insights and Analytics20 credits
Marketing Communications Planning20 credits
Experience Design20 credits
Visual Communications for Marketers20 credits
Live Event Experiences

Final Year

Marketing Strategy and Leadership20 credits
One Planet Business20 credits
Contemporary Advertising20 credits
Public Relations and Reputation Management20 credits
In order to complete this course a student must successfully complete at least 40 credits from the following indicative list of OPTIONAL modules
Creativity, Innovation and Entrepreneurship20 credits
Managing Customer Relationships20 credits
Digital Analytics for Marketing20 credits
Selling and Sales Management20 credits
Cross Cultural Consumer Behaviour20 credits
Digital Enterprise20 credits
Business Advice Project (Major)40 credits
Business Research Project (Major)40 credits
Business Start-Up Project (Major)40 credits
Community Advice Project (Major)40 credits
Employability Project (Major)40 credits
Economics Research Project (Major)40 credits
Business Research Methodology and Practice + Business Research Project40 credits
Business Research Methodology and Practice + Business Start-Up Project40 credits
Business Research Methodology and Practice + Community Advice Project

Attachments

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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