Birmingham City University - MARKETING - BA (HONS)

Birmingham City University


Accredited by the Chartered Institute of Marketing, our BA (Hons) Marketing degree gives you the practice-based skills needed to succeed in the ever-changing discipline of marketing.

This approach not only gives you the marketing knowledge needed but also the personal skills employers demand, allowing you to make an immediate impact upon graduation. This experience is further enhanced by the opportunity to undertake a yearlong placement.

Businesses value marketing more than ever due to its ability to identify opportunities, shape experiences and drive profits. It is an ever-evolving discipline, constantly responding to changes in technology and consumer behaviour.

Entry Requirements

Essential Requirements: 

BBC or 112 UCAS tariff points from a maximum of 3 subjects.


  • GCSE English language and mathematics at grade C/4 or above
  • Equivalent level 2 qualifications can be accepted
  • Must have been achieved at the point of enrolment.


6.0 overall with 5.5 minimum in all bands

Career Prospects

Alongside gaining marketing skills will be a range of transferrable attributes, which will see you become a highly desirable graduate, able to work in a number of different industries.

In addition, you could gain first-hand experience with the Link Marketing Agency, our voluntary, student-led agency which provides you with the chance to work with a wide variety of clients. You will also have the chance to undertake a work placement, gaining valuable real-life skills in a professional working environment.


By choosing this course, you’ll have the opportunity to undertake a one-year, paid work placement. We have links with many businesses across industries, locally and worldwide. This means you’ll get really valuable, direct experience on your paid placement.

Previous students have undertaken placements with companies such as Sky, Johnson & Johnson, and Disney.

Course Details

This course is one of six marketing degrees that have been designed to meet the diverse areas of marketing. This suite of courses is distinct in that it offers you a set of pathways that you can choose from irrespective of the course that you entered on. This allows you to develop additional specialist skills of your choice and career aspirations, alongside the core underpinning market concepts you will need in practice.

Each course in the suite has been designed to:

  • Equip students with the ability to apply marketing theory and practice in a variety of business situations.
  • Develop key transferable skills that are essential to a career in marketing.
  • Meet the accreditation requirements of Chartered Institute of Marketing.
  • Provide students with the opportunity to develop specialist marketing skills of their choice.

Year One

Principles of Marketing20 credits
Developing Your Personal Brand20 credits
Creative Concepts and Design20 credits
Consumer Behaviour20 credits
Finance for Managers20 credits
Content Marketing

Year Two

Brand Dynamics and Activation20 credits
Data, Insights and Analytics20 credits
Marketing Communications Planning20 credits
Experience Design20 credits

In order to complete this course, you must successfully complete at least 40 credits from the following indicative list of OPTIONAL modules.
Visual Communications for Marketers20 credits
Routes to Market20 credits
Behavioural Science20 credits
Digital Communications and Influencer Marketing20 credits
Live Event Experiences20 credits
Commercial Management20 credits
Neuropsychology20 credits
MarTech and Automation

Final Year

Marketing Strategy and Leadership20 credits
One Planet Business20 credits

In order to complete this course a student must successfully complete at least 80 credits from the following indicative list of OPTIONAL modules.
Contemporary Advertising20 credits
Creativity, Innovation and Entrepreneurship20 credits
Managing Customer Relationships20 credits
Digital Analytics for Marketing20 credits
PR Planning and Reputation Management20 credits
Selling and Sales Management20 credits
Cross Cultural Consumer Behaviour20 credits
Digital Enterprise20 credits
Business Advice Project (Major)40 credits
Business Research Project (Major)40 credits
Business Start-Up Project (Major)40 credits
Community Advice Project (Major)40 credits
Employability Project (Major)40 credits
Economics Research Project (Major)40 credits
Business Research Methodology and Practice + Business Research Project40 credits
Business Research Methodology and Practice + Business Start-Up Project40 credits
Business Research Methodology and Practice + Community Advice Project

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

Are you ready to start building your future?

Contact our admission counseller and get a free consultation.