Birmingham City University
Our BA (Hons) International Marketing (Top-Up) course allows you to learn in our in-house marketing agency, The Link.
Our international marketing top-up degree gives you the chance to broaden your knowledge of marketing within the global business environment. We’ll teach you to apply your knowledge to real business scenarios, helping you to progress into employment, having already dealt with many situations you find in the working world.
This course allows you to tailor your study around the job role and the career you want. By teaching you to apply what you learn to real business scenarios, you can walk into employment, having already dealt with many situations you find in the working world.
You’ll have many opportunities to work with actual businesses and build your CV. These arise through The Link, our very own marketing agency, and university competitions, Employability Challenge Week, the Leadership Challenge, well as activities and competitions further afield.
The specialist marketing modules will give you the opportunity to strengthen and prepare you to move towards a career in the marketing industry.
On this top-up year, you will take a range of advanced modules that look at current marketing methods and contemporary business issues, such as contemporary advertising, e-business and marketing strategy and planning.
Hands-on learning will go alongside more conventional teaching methods like lectures and seminars on this course. You’ll be put in a range of scenarios, such as assuming the role of an international marketing manager, strengthening your expertise in the areas employers want. You’ll get to mix and collaborate with students on other marketing courses and exchange different ideas and experiences.
The course combines business theory with exciting current marketing themes, such as emerging digital media and the importance of a positive consumer experience. From day one, you’ll start to understand how organisations operate and what their current challenges and opportunities are. You’ll look at how emerging technologies and consumer experience can have a profound effect on how successful a business can be.
In order to complete this course a student must successfully complete all the following CORE modules (totalling 100 credits).
Strategic Marketing Management and Planning20 credits
e-Business20 credits
Emerging Themes20 credits
Cross Cultural Consumer Behaviour20 credits
International Marketing Planning20 credits
In order to complete this course a student must successfully complete at least 20 credits from the following list of OPTIONAL modules.
Contemporary Advertising20 credits
Public Relations Planning and Corporate Reputation
Contact our admission counseller and get a free consultation.
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