Birmingham City University - FASHION BUSINESS AND PROMOTION - BA (HONS)

Birmingham City University

FASHION BUSINESS AND PROMOTION - BA (HONS)

Our BA (Hons) Fashion Business and Promotion degree course enables you to explore a range of roles within the fashion industry, beyond the making and production of clothing.

Guided and supported by a knowledgeable, industry-experienced staff team, you will gain an education across the different fashion sectors and develop skills in order to undertake a number of industry roles, including Buying, Marketing and PR, Trends forecasting and Event Management.

Entry Requirements

Essential Requirement: 112 UCAS tariff points from A/AS Level with a minimum of 2 A Levels.

GCSE: 

  • GCSE English Language at grade C/4 or above
  • GCSE Maths at grade C/4 or above
  • Must have been achieved at the point of enrolment

IELTS: 6.0 overall with no less than 5.5 in each band.

Career Prospects

Employability and being ready for the world of work is very important to us and the course offers a range of modules that will develop relevant industry skills.

Our aims are to:

  • To produce industry-ready graduates, who can creatively contribute to fashion and its related industries in local, UK or global markets.
  • To provide opportunities for you to explore, practice and challenge the inter-relationships between the commercial environment, creative thinking and technical practice.
  • To employ a range of teaching and learning methods, in which you are able to synthesis theories, concepts and fashion practice within local, national and global market places.
  • To develop student confidence and professionalism through fluency in verbal communication, as well as coherent written and visual presentation skills.
  • To stimulate commercial awareness and activity through project management, live and team projects, industrial liaison and visits, industrial placement and competition at all levels.
  • To instil cooperation, competition and an entrepreneurial approach in all student achievements.

Course Details

You will learn how fashion roles work together, as well as commercial and consumer and  competitive awareness. 

You will work on a live project, as well as industry focused briefs across the first two years and  benefit from regular industry guest speakers. 

Throughout the course, we will develop your business knowledge and language, preparing you for delivering presentations, teamwork, writing reports and build skills in creating both paper and digital visual work with the aid of CAD packages. 

Year One

In order to complete this course you must successfully complete all the following CORE modules (totalling 120 credits):

Fashion Business Context
Trend Forecasting
Buying and Merchandising
Visual Merchandising

Year Two

In order to complete this course you must successfully complete all the following CORE modules (totalling 120 credits):

Marketing and Public Relations
International Retailing
Event Management
Work Placement

Year Three

In order to complete this course a student must successfully complete all the following CORE modules (totalling 120 credits):

Major Project: Fashion Business and Promotion
Independent Final Project
Self-Promotion

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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