Birmingham City University
Our BA (Hons) Events Management degree allows you to take a year-long placement in industry. Over the past decade there has been a surge of careers in the global leisure sector that require best-in-class event, venue and guest experience managers.
This innovative and on-trend course will give you the skills, experience and insights to develop a career in the growing area of event management alongside a qualification from the CMI.
Essential Requirements: BBC or 112 UCAS tariff points from a maximum of 3 subjects.
GCSE:
IELTS: 6.0 overall with 5.5 minimum in all bands.
You will have opportunities to undertake live projects with real employers, and study contemporary relevant event, venue and experience issues, developing the capability to manage the complexity and uncertainty of the contemporary workplace.
EVE incorporates modules specifically designed to build a professional and independent approach to study which facilitates lifelong learning.
Combining theory and practical application the course will draw heavily from practicing event, venue and experience leaders to cover multiple aspects such as marketing, project management, design, operations, analytics, digitization, experiential and client management. Where appropriate to the individual topics covered during the course, implications for sustainability will be identified that relate to the UN Sustainable Development Goals.
Building upon the insights and close business connections that Birmingham City Business School has made through its Academy of Multi-Unit Leadership (with over 600 graduate managers from industry-leading event and leisure organisations) this undergraduate course will provide the academic expertise and contacts to help you develop an exciting professional future. President of Genting UK, Paul Willcock, describes the course as ‘an exciting and innovative degree that provides exceptionally strong pathways into our industry'.
In order to complete this course, you must successfully complete all the following CORE modules (totalling 120 credits).
Introduction to Event and Experience Management
Introduction to Venue Management
Finance for Managers
Principles of Marketing20 credits
Managing Teams
In order to complete this course, you must successfully complete all the following CORE modules (totalling 120 credits).
Live Event Experiences
Event Technologies and Digital Innovation
Venue Design and Supply Chain Management
One Planet Issues
Methods in Event Research and Project Management
Personal Development as an EVE Manager
In order to complete this course, you must successfully complete all the following CORE modules (totalling 60 credits).
Managing Emotions in the Events Industry
Strategic Management20 credits
CSR and Safety in the Events Industry20 credits
In order to complete this course a student must choose ONE of the following optional project routes (totalling 40 credits):
Business Advice Project (Major)40 credits
Business Research Project (Major)40 credits
Business Start-Up Project (Major)40 credits
Community Advice Project (Major)40 credits
Employability Project (Major)40 credits
Economics Research Project (Major)40 credits
Business Research Methodology and Practice + Business Research Project40 credits
Business Research Methodology and Practice + Business Start-Up Project40 credits
Business Research Methodology and Practice + Community Advice Project40 credits
In order to complete this course a student must successfully complete at least 20 credits from the following indicative list of OPTIONAL modules.
Experiential Customer Marketing20 credits
Operational and Process Improvement in Events20 credits
Legal Contracts and Bidding in Events
Contact our admission counseller and get a free consultation.
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