Your learning will embrace the development and operation of business markets, the management of key resources including human capital, financial management, strategic management and cultural awareness. In addition, you will gain an insight into digital business, exploring how technology has remodelled the business world, and reflect on the accompanying issues around social responsibility and ethical behaviour.
Your course will foster your intellectual and ethical development and encourage your personal commitment to the socially useful purpose of becoming a business professional. It will also develop your core behaviours through learning activities that enable you to practise, exhibit and develop confidence in enterprise and entrepreneurship.
Professional Placement Year
This course offers a professional placement year. This allows you to spend a whole year with an employer, between the second and third years of your degree, and is a great way to find out more about your chosen career. Some students even return to the same employers after completing their studies.
The University will draw on its extensive network of local, regional and national employers to support you in finding a suitable placement to complement your chosen area of study. If you do not find a suitable placement, you will be automatically transferred back to the standard, non-placement version of the course.
Please note that fees are payable during your placement year, equivalent to 20% of the total full-time course fee for that year (£1,850 for UK students).
Year One
In order to complete this course a student must successfully complete all the following CORE modules (totalling 120 credits).
Developing Your Personal Brand20 credits
Business Foundations20 credits
Principles of Marketing20 credits
Essential Analysis for Business20 credits
Business Environment20 credits
Consumer Behaviour
Year Two
Business Analytics20 credits
Business Strategy20 credits
Dynamic Business Issues and Solutions20 credits
Accounting for Business20 credits
Routes to Market20 credits
In order to complete this course a student must successfully complete at least 20 credits from the following list of OPTIONAL modules.
Creative Problem Solving20 credits
Live Event Experiences20 credits
Study Abroad
Final Year
International Business20 credits
e-Business20 credits
Marketing Strategy and Leadership20 credits
In order to complete this course a student must choose ONE of the following optional project routes (totalling 40 credits):
Business Advice Project (Major)40 credits
Business Research Project (Major)40 credits
Business Start-Up Project (Major)40 credits
Community Advice Project (Major)40 credits
Employability Project (Major)40 credits
Economics Research Project (Major)40 credits
Business Research Methodology and Practice + Business Research Project40 credits
Business Research Methodology and Practice + Business Start-Up Project40 credits
Business Research Methodology and Practice + Community Advice Project40 credits
In order to complete this course a student must successfully complete 20 credits from the following list of OPTIONAL modules.
One Planet Business20 credits
Selling and Sales Management20 credits
All core modules are guaranteed to run. Optional modules will vary from year to year and the published list is indicative only.