University of Roehampton

Msc Digital Marketing

Digital marketing is a fast moving landscape, so it is important that you are able to respond quickly to trends and data to ensure your organisation stays ahead. This MSc Digital Marketing will give you the knowledge to develop and implement digital marketing strategies in a socially responsible manner. 

The programme benefits from the Roehampton Business School’s wider marketing research expertise and practitioner links within the marketing profession in London and abroad. In addition to the academic course you will have the opportunity to join our Global Leadership Programme. 

This degree is accredited by The Institute of Data and Marketing (IDM). Students taking an IDM accredited course are eligible to sit an online exam to achieve the IDM Certificate in Digital and Data-Driven Marketing (a small additional fee will apply with a limited number of bursaries available).

Entry Requirements

  • You should usually hold a second-class honours degree (certain programmes may require a 2:1) from a recognised British or overseas university.
  • Postgraduate degrees – 6.5 overall with a minimum of 5.5 in each component.

Career Prospects

Graduates from this programme are equipped with the knowledge and skills to work in a variety of digital marketing roles that champion new technology, best online business models and emerging shapes of digital marketing communication and campaigns. These likewise apply to large corporations, innovative SMEs and marketing agencies leading on new technology & marketing techniques.

Course Details

  • This course Starts in January, April or September 2023.

If you are ambitious and want to be a leader in marketing and digital technology this MSc Digital Marketing is for you. The programme benefits from the Roehampton Business School’s wider marketing research expertise and practitioner links within the marketing profession in London and abroad. In addition to the academic course you will have the opportunity to join our Global Leadership Programme. 

You will learn how to analyse complex data for informed decision-making, and develop practical skills in web design, content creation, campaign development and data analysis using a range of techniques and digital products. 

Compulsory modules:
• Business Research Methods
• Strategic Marketing
• Digital Marketing Practice
• Online Consumer Psychology
• Social Media and Influencers
• Emerging Digital Issues
• Data and Analytics for Marketers
Optional Professional Placement:
• Professional Placement
• Placement Preparation Sessions
Dissertation and Project modules:
• Dissertation
• Consultancy Project
Global Leadership Programme (RBP000P100)
• Global Leadership Programme
Pre-induction Programme (RBP000P001)
• Pre-induction Programme

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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