University of Roehampton

BSc Business Management and Marketing

Our Business and Marketing degree prepares you to work in the rapidly evolving, and hugely diverse, world of marketing. 

The course focuses primarily on how businesses need to present themselves in increasingly competitive and disruptive customer environments. Alongside specialist marketing knowledge, you will build your understanding of managing people, operations, logistics and finance. You will learn how businesses need to operate effectively and responsibly in culturally diverse markets. 

This programme is dual accredited to a CMI qualification. Upon successful completion of the programme, Roehampton on-campus students, will be eligible for a CMI L5 qualification in Management and Leadership (subject to passing the required mapped CMI modules and CMI moderation. 

Entry Requirements

Entry tariff:

Year 1 entry: 112 UCAS points (or equivalent)

Degree with Foundation Year:

Foundation Year entry: 48 UCAS points (or equivalent)

We welcome applications from students studying T-Levels.

Career Prospects

You will be equipped to work in a wide range of marketing roles, either in an agency or the marketing functions of an organisation. You will have the skills to work as an advertising executive, marketing manager or communications manager or in another marketing-related role.

Our careers team is available to support you from the start of your studies until after you graduate. They will help you build your CV, prepare for interviews, and meet and learn from successful graduates working at the top of their careers. You’ll also have opportunities to work with our partners across London and beyond, and to attend a Roehampton jobs fair where you can find out about graduate opportunities and meet employers.

Course Details

You will have the opportunity to focus on your future employability by building your academic, leadership and management skills and practising them in problem-based team activities and scenarios. You will acquire an understanding of consumer behaviour, and develop expertise in digital marketing a key growth area in a knowledge-based economy. 

You will also cultivate a deeper understanding of the key areas of branding and marketing in a global context, learning to tailor the delivery of your messages to your chosen target market. 

Year 1

Required modules:
• Introduction to Accounting and Finance
• Business Psychology
• Business Organisations in a Global Economy
• Business Data Analysis
• Principles of Marketing
• Introduction to Management
Required zero-credit module
• Business Readiness (Year 1)

Year 2

Required modules
• Managing People and Careers
• Understanding Operations, Logistics and Supply Chain Management
• Project Management
• Cross-cultural Management
• Consumer Behaviour
• Digital Marketing
Required zero-credit module
• Business Readiness (Year 2)
Extended Professional Placement

Year 3

Required modules
• Sales, Advertising and PR
• Business Ethics and Responsible Management
• Applied Corporate Strategy
• Global Marketing
Required zero-credit module
• Business Readiness (Year 3)
Optional modules (pre/corequisites)
• Business and Management Dissertation (Part 1)
• Business and Management Dissertation (Part 2)
• Managing Innovation
• Management Consultancy Skills
• Management Consultancy Project
• Contemporary Issues in Management
• Earth in Crisis: Interdisciplinary Approaches

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

Are you ready to start building your future?

Contact our admission counseller and get a free consultation.