University of Portsmouth

MSc Digital Business Management

Digital technology is having a dramatic impact on the business world. Companies can use real-time data to inform strategy and improve products and processes, while technologies such as artificial intelligence, machine learning and blockchain are creating 'intelligent enterprises'.

On this MSc Digital Business Management Master's degree course, you'll learn about the frameworks, models, strategies and systems you can use to make effective, real-time decisions across a company's internal and external operating environments. You'll explore how leading enterprise software, including SAP applications, enables development and implementation of digital change in business.

When you complete the course, you'll have the skills and practical experience you need to lead and manage the digital transformation of businesses in any industry.

Entry Requirements

  • A second-class honours degree or equivalent in a relevant subject or a Master's degree in an appropriate subject. Exceptionally, equivalent professional experience and/or qualifications will be considered.

  • English language proficiency at a minimum of IELTS band 6.5 with no component score below 6.0.

Career Prospects

There's significant, increasing demand for professionals with the technical skill to deliver digital transformation for businesses and create new businesses using digital technology. This makes it a perfect time to study digital business management.

What can I do with a Master's degree in Digital Business Management?

When you graduate, you'll have the skills and experience to manage a digital business, lead digital transformation and innovation projects, and create new business opportunities using digital technology.

What can you do with a Digital Business Management degree?

Areas you could work in include:

  • enterprise systems
  • application development
  • business analytics
  • general management
  • internet sales and brokerage
  • digital transformation
  • digital marketing

What jobs can you do with a Digital Business Management degree?

Job roles you could go onto include:

  • product manager
  • client relationships/key accounts manager
  • digital business practitioner
  • digital transformation specialist
  • enterprise system specialist
  • digital platform specialist
  • entrepreneur
  • consultant

You could also continue your studies at PhD level in disciplines such as intelligent enterprise.

Career support

We'll give you plenty of support in finding employment through careers events, recruitment fairs and our close industrial contacts.

After you leave the University, you can get help, advice and support for up to 5 years from our Careers and Employability service, as you advance your career.

You can also continue to attend events coordinated through our Business Services Research Office, Alumni Association and SAP Next-Gen Innovation Lab, giving you chances to build contacts in the industry and keep your knowledge up-to-date.

Course Details

Each module on this Digital Business Management Master's degree course is worth 15 or 30 credits.

If you do this course full-time (over 1 year), you'll study modules worth a total of 180 credits.

If you do this course part-time (over 2 years), you'll study modules worth 75 credits in each year with a 30-credit consultancy project in the summer months between years 1 and 2.

Core Modules 

  • Business Analytics – 30 credits
  • Customer Experience Management – 30 credits
  • Digital Business Applications – 30 credits
  • Digital Business Consulting Project – 30 credits
  • Digital Strategy & Leadership – 15 credits
  • Digital Technology & Innovation – 30 credits
  • Digital Transformation – 15 credits

There are no optional modules. Your consulting project allows you to study areas that match your interests and career aspirations.

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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