University of Greenwich

Business with Marketing BA Hons

Our business and marketing degree will give you broad business skills, including project management and strategic thinking, plus a thorough grounding in marketing.

Our business with marketing degree introduces you to business from an analytical, strategic and marketing point of view. Emphasis on emerging issues such as sustainability, financial crises and technological innovation means that you'll gain the skills to develop and manage businesses to a high standard. The course also gives you the opportunity to work with business professionals and/or local communities on live projects.

Careers in specialist strategic marketing areas are popular with business with marketing graduates, especially within retail management, consultancy, small to medium businesses and start-ups

  • Ideal if you want a solid grounding in analytical and strategic aspects of business with a focus on marketing.
  • You'll have the opportunity to work with business professionals and/or local communities on live projects.
  • Our business, management and marketing courses are ranked in TOP 3 for course variety in London (University Guide 2021)  
  • Our courses in Marketing are ranked in TOP 5 for satisfaction in London (The Complete University Guide League Tables 2021)
  • Our degrees in this subject are ranked 2nd in London (The Complete University Guide League Tables 2021)

Career Prospects

Will I have a work placement?

Work placements are optional, and you are responsible for arranging your placement with support from the university.

Previous students have secured a placement year at Warner Bros, Sandals Resort,  Enterprise-Rent-A-Car and University of Greenwich.

How long is my placement?

Work placements are 9-12 months of full-time paid work. You take this between the second and third years of study.

What are the financial arrangements?

UK placement annual salaries range between £13,000-£18,000 pro rata. Some charity/voluntary work organisations offer travel costs and lunch expenses in lieu of a full salary.

What sort of careers do graduates pursue?

Career opportunities are available with a specialist strategic marketing focus in general management within retail, consultancy, small to medium enterprises and business start-up.

Are internships available?

Internships are optional, and last for a minimum of six weeks. Gain a Certificate in Professional Practice and valuable employment experience before graduating.

Do you provide employability services?

Our Business School Employability team is committed to supporting your journey towards a rewarding graduate destination. We provide a professional service to empower you to achieve your potential. Services include:

  • CV, cover letter, and interview tips
  • Careers fairs
  • Overseas exchange
  • Mentoring

Course Details

Full Time Year 1

Compulsory modules
Personal and Professional Development (15 credits)
Introduction to Business Processes (30 credits)
Business Planning and Development (30 credits)
Discover Project Management (15 credits)
Principles and Practice of Marketing (30 credits)

Full Time Year 2

Compulsory modules
Creativity and Decision Making in Business (30 credits)
Project Planning and Management (30 credits)
Future Paths
Customer Insight (15 credits)
Marketing Research (15 credits)
Operations Management (30 credits)

Full Time Year 3

Compulsory modules
Innovation in Action (15 credits)
Managing Strategy (30 credits)
Sustainability in Business (15 credits)
Personal and Professional Practice 3 (SMS)
Contemporary Issues in Marketing (30 credits)

Optional modules
Final Year Project: Consultancy Project (30 credits)
Business Creation Project (30 credits)
Thematic Independent Studies (30 credits)

Part Time Year 1

Compulsory modules
Personal and Professional Development (15 credits)
Introduction to Business Processes (30 credits)
Discover Project Management (15 credits)

Part Time Year 2

Compulsory modules
Business Planning and Development (30 credits)
Principles and Practice of Marketing (30 credits)

Part Time Year 3

Compulsory modules
Project Planning and Management (30 credits)
Future Paths
Operations Management (30 credits)

Part Time Year 4

Compulsory modules
Creativity and Decision Making in Business (30 credits)
Customer Insight (15 credits)
Marketing Research (15 credits)

Part Time Year 5

Compulsory modules
Innovation in Action (15 credits)
Managing Strategy (30 credits)
Sustainability in Business (15 credits)
Personal and Professional Practice 3 (SMS)

Part Time Year 6

Compulsory modules
Contemporary Issues in Marketing (30 credits)

Optional modules
Final Year Project: Consultancy Project (30 credits)
Business Creation Project (30 credits)
Thematic Independent Studies (30 credits)

Sandwich year 1

Compulsory modules
Personal and Professional Development (15 credits)
Introduction to Business Processes (30 credits)
Business Planning and Development (30 credits)
Discover Project Management (15 credits)
Principles and Practice of Marketing (30 credits)

Sandwich year 2

Compulsory modules
Creativity and Decision Making in Business (30 credits)
Project Planning and Management (30 credits)
Future Paths
Customer Insight (15 credits)
Marketing Research (15 credits)
Operations Management (30 credits)
Placement Preparation (Business School)

Sandwich year 3

Compulsory modules
Business Placement (One year) (30 credits)
Work Placement (Business School)

Sandwich year 4

Compulsory modules
Innovation in Action (15 credits)
Managing Strategy (30 credits)
Sustainability in Business (15 credits)
Business Placement (One year) (30 credits)
Personal and Professional Practice 3 (SMS)
Contemporary Issues in Marketing (30 credits)

Optional modules
Final Year Project: Consultancy Project (30 credits)
Business Creation Project (30 credits)
Thematic Independent Studies (30 credits)

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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