University of East London

BSc (Hons) Marketing with Foundation Year

This programme prepares you for a professional career in marketing management. It introduces you to key subjects of marketing including economics, accounting, consumer behaviour, digital marketing, social media marketing, brand management and corporate social responsibility.

The programme adopts a unique 'practice-based 'perspective on the topic, focusing on the applicability of theory to everyday marketing activities, and prepares you for an industry career with a strong emphasis upon employability. The programme is designed for students seeking a career in marketing research, marketing management, new product development, brand management, advertising practice and any marketing-related role.

Entry Requirements


64 UCAS Points from

  • A LEVEL- Must include passes at A2 in at least 1 subject
  • BTEC- Extended Diploma or Diploma
  • INTERNATIONAL BACCALAUREATE- Diploma with 24 points including a minimum of 15 points at Higher Level

Other entry routes

Access to HE Diploma (QAA approved) with 60 credits overall and 45 credits at Level 3

We will also consider the UEL New Beginnings pre-entry course.

English Language requirements

Overall IELTS score of 5.5 with a minimum of 5.5 in Reading, Writing, Listening and Speaking (or recognised equivalent).

If you do not meet the academic English language requirements for your course, you may be eligible to enrol onto a pre-sessional English programme. The length of the course will depend on your current level of English and the requirements for your degree programme. We offer a 5-week and an 11-week pre-sessional course. Find out more here.

Alternative GCSE Qualifications

Level 2 equivalences such as Level 2 Functional Skills in English / Maths, Level 2 Key Skills in Communication / Application of Number and Level 2 Adult Literacy / Adult Numeracy

Mature applicants and those without formal qualifications

As an inclusive University, we recognise that applicants who have been out of education for some time may not have the formal qualifications usually required for entry to a course. We welcome applications from those who can demonstrate their enthusiasm and commitment to study and have the relevant life/work experience that equips them to succeed on the course. We will assess this from the information provided in your application – in particular your personal statement - to help us decide on your eligibility for the course.

Career Prospects

Marketing professionals identify, anticipate and help to satisfy the needs of customers, playing a crucial, strategic role in ensuring the long-term health and profitability of the companies and organisations they work for.

The course will equip you with the knowledge, resources and opportunities to thrive in a marketing career. Our strong focus on employment skills will give you a head start, and you'll set up and maintain a professional development e-portfolio to showcase your talents and achievements to potential employers.

As marketing is such a crucial aspect of business, plenty of firms are on the lookout for bright graduates. These include companies in sectors as diverse as retail, manufacturing, the automotive industry, food and drink, pharmaceuticals and healthcare, utilities, chemicals, construction, charities and local and central government.

Your degree could also be a stepping-stone to a marketing, branding, communications, digital media and public relations career in any sector you choose. Marketing is needed in sectors ranging from fashion and retailing to consultancy, banking and even the oil industry.

Whatever direction you go in, our Careers and Student Employability team will provide practical support – and you can use their services even after you've graduated.

We also run a dedicated employability programme for business and law students, called Employ. It includes employability workshops, skills training sessions, guest speaker events, voluntary work, student ambassador roles and work experience opportunities.

This programme is academically underpinned and industry-facing, providing our graduates with a high level of knowledge and skill for the job market, as well as crucial professional qualifications thanks to our close work with the Chartered Institute of Marketing.

Course Details

The course covers a wide range of topics, rooting fundamental marketing principles in a contemporary business context. You'll learn about the core functions of a business alongside specific marketing themes such as digital marketing, consumer behaviour and brand management.

The first year lays the foundations of your business knowledge by covering fundamental topics such as global economics, business intelligence and professional development. At the same time, you will be introduced to the foundations of marketing so that, at the end of the first year, you'll have developed an understanding of how marketing is threaded through any organisation and connects to wider issues in business management.

The second-year builds on this basis by covering specific topics in contemporary marketing, including communications, consumer behaviour and digital marketing. You'll learn about how to connect with customers and consumers through various digital and traditional channels, using data about consumer patterns to effectively convey your message. You'll also cover further topics in business that are useful for marketers, including finance, corporate social responsibility and business research.

In the final year, you'll underpin all of your previous study by learning about strategic marketing and undertaking a practical project that allows you to apply your knowledge to a specific topic – you can choose to write a dissertation or work on a marketing consultancy project. You will also have the choice of a number of optional modules that will develop your entrepreneurial skills, teach you about specialist marketing techniques in social media marketing and brand management or help you to understand the ways in which companies maintain a competitive advantage in the contemporary business landscape.

At the end of your degree, you'll not only have a practical understanding of how marketing works on a day-to-day basis but a deeper awareness of the role that marketing plays across an entire organisation and in a wider societal context.

The programme will also offer you an optional placement year, enabling you to experience the real world and effectively connect your university experience with it.

Foundation Year

Developing Academic Skills
Developing Academic Literacy
Employability in Hospitality, Events and Tourism (Mental Wealth)
Inside Business
Global Business and Enterprise
Connecting to Business and Employment through Volunteering

Year 1

Mental Wealth 1: Academic and Digital Proficiency
People and Organisations
Foundations of Marketing
Fundamentals of Business Accounting
Fundamentals of Economics
Business Statistics and Data Analysis

Year 2


Mental Wealth 2: Graduate Employment Competencies
Marketing Research Methods
Integrated Marketing Communications
Consumer Behaviour


Digital Marketing
Managing Sustainable Operations
Introduction to Accounting and Finance
Marketing Internship

Optional Placement

This course offers the opportunity of year-long placement between years two and three. If you choose to take this option, you’ll spend your third year on a placement with a relevant company or organisation, adding valuable practical experience to your growing academic knowledge.
The extra placement year means it will take four years to complete your studies, instead of three.

Year 3

Mental Wealth 3: Global Enterprise and Consultancy Practice
Corporate Social Responsibility and Ethics
Marketing Applied Project
Contemporary Issues in Marketing
Brand Management
Social Media Marketing

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

Are you ready to start building your future?

Contact our admission counseller and get a free consultation.