University of East London

BA (Hons) Media and Immersive Production

This course will enable you to pursue a range of careers in the creative industries where current and emerging technologies and design concepts are used in the production of innovative, immersive user experiences. The course will introduce you to graphic, animation, video, VR, AR, projections and sensors production techniques.

You will learn how to project manage live events for real clients involving research, conceptualisation, planning, design, development and testing of cutting-edge digital experiences for events, including e.g. live entertainment, art and museum installations, exhibition spaces and fashion shows, tourism, training and education and smart city initiatives.

You will further learn about methodological and experimental design approaches, including research into cognitive, behavioural, sensory and affecting user experiences. You will reflect critically on design practices and consider wider implications of immersive production on everyday life and the wider community and societal needs.

Foundation year

If you don't meet the entry requirements for a BA, you can study this course as an extended, four-year programme. You'll begin by taking a foundation year which prepares you for a successful transition to the BA degree. This means it will take you four years to complete the course full-time, and eight years to complete the course part-time.

Entry Requirements

Qualifications

Without Foundation Year

 112 UCAS Points from

  • A LEVEL- Must include passes at A2 in at least two subjects. Must include an art and design-related subject.
  • BTEC- Extended Diploma or Diploma.
  • INTERNATIONAL BACCALAUREATE- Diploma with 25 points including a minimum of 15 points at Higher Level.
With Foundation Year

 64 UCAS Points from

  • A LEVEL- Must include passes at A2 in at least one subject.
  • BTEC- Extended Diploma or Diploma.
  • INTERNATIONAL BACCALAUREATE- Diploma with 25 points including a minimum of 15 points at Higher Level.

Other entry routes

Access to HE Diploma (QAA approved) with 60 credits overall and 45 credits at Level 3

English language requirements

Overall IELTS score of 5.5 with a minimum of 5.5 in Reading, Writing, Listening and Speaking (or recognised equivalent).
If you do not meet the academic English language requirements for your course, you may be eligible to enrol onto a pre-sessional English programme. The length of the course will depend on your current level of English and the requirements for your degree programme. We offer a 5-week and an 11-week pre-sessional course.

Alternative GCSE qualifications

Level 2 equivalences such as:

  • Level 2 Functional Skills in English / Maths,
  • Level 2 Key Skills in Communication / Application of Number and
  • Level 2 Adult Literacy / Adult Numeracy

Mature applicants and those with no formal qualifications

As an inclusive university, we recognise that applicants who have been out of education for some time may not have the formal qualifications usually required for entry to a course. We welcome applications from those who can demonstrate their enthusiasm and commitment to study and have the relevant life/work experience that equips them to succeed on the course. We will assess this from the information provided in your application – in particular your personal statement - to help us decide on your eligibility for the course.

Career Prospects

Students successfully graduating with a degree in BA (Hons) Media and Immersive Production will gain an extensive, cutting edge skillset suitable for a wide range of careers in the cultural industries and beyond.

These opportunities may include freelancing on immersive projects in live entertainment or working on art and museum installations. Work with immersive technologies may also involve setting up exhibition spaces or fashion shows. You might also find work in tourism, training, education and smart city initiative contracts.

We aim to ensure that all of our students graduate with a skillset that will enable them to enter into other areas outside of the cultural industries, such IT, education and retail.

Course Details

  • Use current and emerging digital technologies, including graphic, animation, video, VR, AR, projections and sensors, to create a range of digital user experiences.
  • Research, plan, design and develop cutting edge digital experiences for events including e.g. live entertainment, art and museum installations, exhibition spaces and fashion shows, tourism, training and education and smart city initiatives.
  • Work collaboratively with other creatives (e.g. artists, dancers, musicians) to develop and project manage live projects for real clients.
  • Develop and test conceptual, methodological and experimental approaches to design.
  • Research and develop cognitive, behavioural, sensory and affecting user experiences.
  • Reflect critically on design practices and consider wider implications of emerging and immersive technology on everyday life.
  • Develop uses of emerging digital technology that support local community and wider societal needs.

Foundation Year

Academic Development
Social Media Project
Ways of Looking
Narrative and Creativity
Group Film Project
Mental Wealth: Professional Development

Year 1

Introduction to Live Workflows and Experiential Design
Aesthetics and Technologies 1: Practice as research
Introduction to Digital Media Toolbox: Theories and Practices
Professional life: Mental Wealth - Agency 1
Narrative 1: Narrative fiction
Digital Cultures Live Client Design Brief

Year 2

Applied Experiential Design and Live Events
Employment and Enterprise
Narrative 2: Advanced narrative
Mental Wealth: Professional life: Agency 2
Sensory Design in a Production Context
Developing Ideas and Skills in Immersive Media Design and Technologies

Optional Placement

This course offers the opportunity of year-long placement between years two and three. If you choose to take this option, you’ll spend your third year on a placement with a relevant company or organisation, adding valuable practical experience to your growing academic knowledge.
The extra placement year means it will take four years to complete your studies, instead of three.

Year 3

Contemporary Design Practices and Live Event Management
Creative Digital Media Research/Project 1
Aesthetics and Technologies 2: professional practices
Mental Wealth: Professional Life: Agency 3 - Freelancing at UEL Creatives
Creative Digital Media Research/Project 2
Understanding Digital Cultures

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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