University of East London

BA (Hons) Events Management with Entrepreneurship

This is an exciting and innovative course, facilitating an understanding of all aspects required to set up a new business or enterprise. The emphasis on entrepreneurship means you will develop creativity and resourcefulness, as well as hone and improve on your critical thinking skills and events management knowledge. You'll develop capability in technical, supervisory and managerial aspects of the hospitality business with a specific application to the world of entrepreneurship.

The BA (Hons) Events Management with Entrepreneurship focuses on how to develop a business through effective communication using a variety of tools; demonstrating strong consumer understanding and a have mind-set that takes measured risks, that perceives and creates opportunities and has the resourcefulness to pursue opportunities in an ethical and sustainable way.

Entry Requirements


112 UCAS Points from

  • A LEVEL- Must include passes at A2 in at least two subjects.
  • BTEC- Extended Diploma or Diploma.
  • INTERNATIONAL BACCALAUREATE- Diploma with 25 points including a minimum of 15 points at Higher Level.

Other entry routes

Access to HE Diploma (QAA approved) with 60 credits overall and 45 credits at Level 3Other entry routes

English language requirements

Overall Academic IELTS 6.0 with a minimum of 6.0 in Writing and Speaking; minimum 5.5 in Reading and Listening (or recognised equivalent).

If you do not meet the academic English language requirements for your course, you may be eligible to enrol onto a pre-sessional English programme. The length of the course will depend on your current level of English and the requirements for your degree programme. We offer a 5-week and an 11-week pre-sessional course.

Alternative GCSE qualifications

Level 2 equivalences such as:

  • Level 2 Functional Skills in English / Maths,
  • Level 2 Key Skills in Communication / Application of Number and
  • Level 2 Adult Literacy / Adult Numeracy

Mature applicants and those with no formal qualifications

As an inclusive university, we recognise that applicants who have been out of education for some time may not have the formal qualifications usually required for entry to a course. We welcome applications from those who can demonstrate their enthusiasm and commitment to study and have the relevant life/work experience that equips them to succeed on the course. We will assess this from the information provided in your application – in particular your personal statement - to help us decide on your eligibility for the course.

Career Prospects

There is a vast range of careers available to those qualified in the Hospitality, Events and Tourism sectors. These could include jobs such as; expert operatives, supervisors, junior managers, creative 'intrapreneurs' and start-up business entrepreneurs (niche services) have been defined for the hotel, meetings and events, banqueting and business tourism venues. 

Entertainment in Stadia, Arena and Theatre venues require similar supervisory, operational and junior management roles. UEL is connected to a number of trade and professional associations whose membership comprises employers and operatives from across the Hospitality sector. These include: 

  • Meeting Professionals International (MPI)
  • UK Hospitality
  • Institute of Hospitality (IOH) 
  • London Food Board 
  • Royal Academy of Culinary Arts (RACA)
  • HR in Hospitality 

Course Details

This course allows you to develop strong leadership and decision-making skills within the context of the events sector. You'll learn to appreciate and reflect on the impacts of the events industry on the environmental, economic, social and cultural fabric of society. You'll also recognise and consider the management disciplines which underpin the management of the events industry and their individual operations. This will entail understanding the markets, customers' needs and behaviour, and other drivers of change that affect the development of the events industry and their products from an entrepreneurial point of view.

You'll analyse and evaluate theories and models related to events management and operations, synthesise, evaluate and interpret primary and secondary data. Develop effective management strategies for events organisations and enterprises. Apply financial planning and budgeting skills that will assist managers in their decision-making processes. Prepare practical business-related studies (business plans, marketing plans etc.).

Year 1

Personal Skills for Hospitality, Events and Tourism (Mental Wealth)
The Business Environment for Hospitality, Events and Tourism
The Event Industry: Concepts and Approaches
Introduction to People, Organisations and Management
Service and Experience Marketing
Understanding Hospitality, Event and Tourism Experiences

Year 2


Principles of Event Theming and Design
Finance for Hospitality, Events and Tourism
Leadership in Hospitality, Events and Tourism
Professional Practice in Hospitality, Events and Tourism (Mental Wealth)
The Event Product


Small Business and Entrepreneurship
Building the Brand
Professional Development in Practice - Internship

Optional Placement

This course offers the opportunity of year-long placement between years two and three. If you choose to take this option, you’ll spend your third year on a placement with a relevant company or organisation, adding valuable practical experience to your growing academic knowledge.
The extra placement year means it will take four years to complete your studies, instead of three.

Year 3

Meetings, Incentives, Conferences and Events (MICE)
Entrepreneurship and Innovation in the Experience Economy (Tourism, Hospitality & Events Industries)
Exploring Professional Practice in Hospitality, Events and Tourism (Mental Wealth)
Enterprise Project
Contemporary Issues in Event Entrepreneurship

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

Are you ready to start building your future?

Contact our admission counseller and get a free consultation.