University of East London

BA (Hons) Advertising with Foundation Year

At the University of East London, we offer you a unique insight into advertising. You'll learn all about the advertising industry: what it does, how it works and how it's changing in relation to the world that it shapes and that helps shape it.

You'll learn about branding, market research techniques and digital media production, and take a detailed look at how today's consumer society works.
Guided by industry experts, you'll have the best chance not just to study but also to learn while at work in this ever-expanding industry.

You'll be involved in work placements and consumer research projects. We'll give you the chance to study everything from promotional media practices to photography and cultural theory while you also learn the best media and digital production skills.

If you don't meet the entry requirements for a BA, you can study this course as an 'extended', four-year programme. In your first year, you'll take a foundation year which prepares you for a successful transition to the BA course.

Entry Requirements


64 UCAS Points from

  • A LEVEL- Must include passes at A2 in at least 1 subject.
  • BTEC- Extended Diploma or Diploma.
  • FROM INTERNATIONAL BACCALAUREATE- Diploma with 24 points including a minimum of 15 points at Higher Level.

Other entry routes

Access to HE Diploma (QAA approved) with 60 credits overall and 45 credits at Level 3

We will also consider the UEL New Beginnings pre-entry course

English language requirements

Overall IELTS score of 5.5 with a minimum of 5.5 in Reading, Writing, Listening and Speaking (or recognised equivalent).

If you do not meet the academic English language requirements for your course, you may be eligible to enrol onto a pre-sessional English programme. The length of the course will depend on your current level of English and the requirements for your degree programme. We offer a 5-week and an 11-week pre-sessional course.

Alternative GCSE qualifications

Level 2 equivalences such as:

  • Level 2 Functional Skills in English / Maths,
  • Level 2 Key Skills in Communication / Application of Number and
  • Level 2 Adult Literacy / Adult Numeracy

Mature applicants and those with no formal qualifications

As an inclusive university, we recognise that applicants who have been out of education for some time may not have the formal qualifications usually required for entry to a course. We welcome applications from those who can demonstrate their enthusiasm and commitment to study and have the relevant life/work experience that equips them to succeed on the course. We will assess this from the information provided in your application – in particular your personal statement - to help us decide on your eligibility for the course.

Career Prospects

We pride ourselves on teaching such a range of key skills that you'll find many doors to stimulating future employment open to you after graduation – and not just in advertising. UEL graduates have gone on to succeed in other areas such as market research, marketing and public relations.

That is, in part, down to the contacts you can make during the course. Many students have managed to land jobs after making an impact with employers during their work placements.

UEL advertising graduates have the advantage of enjoying a wealth of industry knowledge together with a deep understanding of consumer culture. So it's little wonder our graduates are in demand to work in a range of promotional industries.

One recent graduate was taken on by top London agency ArtScience and has been working on social media for TalkTalk's sponsorship of 'The X Factor'. Another has been providing marketing expertise for small businesses.

Kahmarl Gordon, who graduated in 2013, established the successful, trend-setting art and popular culture magazine WEARECOLLISION  during his time at UEL, which is now sold all around the world. He has also returned to teach on our course, offering his expertise and experience to future entrepreneurs.

Course Details

This fascinating and challenging course combines creative, theory-based learning with industry practice. It will give you a thorough grounding in advertising as a business as well as a deep understanding of consumer culture.

The course centres on four major areas: how the industry works, digital media production, social and market research techniques and theoretical examinations of culture and consumer society.

You'll explore the advertising business and topics surrounding it, such as branding, promotional communication, cultural theory, media planning, new media, social media and advertising creativity. 

Industry experience is at the course's heart. You'll take modules designed specifically to bridge advertising theory and practice, giving you the chance to hear from top industry professionals. Recent speakers have represented major international agencies such as Ogilvy and BrandVoice.

Our teaching team includes Abigail Summerfield, who was previously an account director at Saatchi & Saatchi Advertising.

Foundation Year

Academic Development
Narrative and Creativity
Group Film Project
Creative Project
Ways of Seeing
Professional Development: Mental Wealth

Year 1

Narrative 1: Narrative fiction
Documentary 1: Documentary and Representation (Creative Writing)
Aesthetics and Technologies 1: Practice as research
Media Cultures
Professional life: Mental Wealth - Agency 1
Social Media & Branded Content Design

Year 2

Narrative 2: Advanced narrative
Documentary 2; Experimental Documentary
Professional life: Mental Wealth - Agency 2
Celebrity & Influencer Marketing
Digital Research in Practice

Year 3

Final Project Development
Final Project: Completion
Content Design & Execution
Self-Branding: Identity & Social Media
Aesthetics and Technologies 2: professional practices
Professional life: Mental Wealth - Agency 2

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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