Regents University London

Business and Events Management BA Hons

For January 2022 entry, this course is titled BA (Hons) Global Management (Events & Experience Management). All other course details remain the same. 

Experience economy is distinctive from service economy, focusing on the way consumers enjoy their experience rather than the product or service itself. 

This course explores the rise, viability and impact of the events and experience industry and gives you the practical skills needed to understand, and act upon, the demands and challenges of creating and managing bespoke experiences in global markets. 

Building on a strong business management foundation, you’ll learn how to conceptualise and plan events while handling all aspects of the management process, including venue selection, operations, logistics, design, marketing and health & safety. You’ll also learn to work with the unique demands, needs and challenges of your clientele while exploring how your decisions can influence consumers, stakeholders, partners, employees and shareholders. 

Adopt a luxury angle and enhance consumer experiences by making use of technology, storytelling and targeted content – profiling customers and implementing creative campaigns using AI, big data and social media. 

Practical, experience-based simulations and challenges with industry experts will expose you to real-world business issues and give you the strategic skills to combat them. 

You’ll have the option to undertake an independent placement or enterprise project to gain further industry experience, or you can study abroad for a term at one of Regent’s international partners to broaden your understanding of management and enterprise in a global context. You’ll also have the opportunity to learn a new language – preparing you to work in an international arena. 

A global perspective is a core aspect. Learning about other cultures and interacting with students from all over the world will prepare you to work in the global business arena. You will also have the opportunity to learn a new language.  

This degree will train you as an innovative experience manager, who is able to create bespoke events that meet the unique demands and needs of your clientele.

Entry Requirements

Minimum entry requirements for Level 4 students

One of the following qualifications:

  • Three GCE A-levels at grade A-C
  • International Baccalaureate Diploma
  • A minimum GPA of 2.5 PLUS one of the following:
    - Three AP tests with an average grade of 3 or two AP tests with an average grade of 4
    - Three SAT II (Subject Tests) with a minimum score of 500 in each section or two SAT II with a minimum score of 600 in each section
    - SAT I (Reasoning Tests) with a minimum score of 1800 (600 in each section)
    - ACT with a composite score of 26 (20 in each section)
    - Dual Enrolment and College credits (1st Year) - 30 credits with a GPA of 2.5 or higher.
  • Equivalent qualifications as deemed acceptable by the University

For Business & Management, Liberal Studies (Business & Management) and BSc Psychology courses, there is also a minimum maths requirement through one of the following qualifications (or equivalent):

QualificationSubjectGrade
GCSEMathsC (4)
IB (any level)Maths4
US HSD year 12Maths related subjectC

We receive applications each year from over 170 countries and are happy to assess all international qualifications.

English Language requirements

English is our language of instruction and we require proof of your English proficiency. 
You can demonstrate your English proficiency with:

  • IELTS: Overall score of 6.0 with no score below 5.5 in any of the four components
  • PTE Academic: Overall score of 58, with 51 or above in each individual component
  • TOEFL IBT: Overall score 80. (We do not accept TOEFL from applicants requiring a Student Visa, as this qualification is no longer accepted by the UKVI)
  • A-level/GCSE/IGCSE English: Grade C / 4 or above (for IGCSE certificates, please provide the Supplementary Certifying Statement with the breakdown of component grades)
  • International Baccalaureate: Grade 4 or above in English at Higher or Standard Level


Career Prospects

Successful completion of this degree will equip you with the skills and attributes you will need to lead people and projects in the Fourth Industrial Revolution. Your flexible, informed and proactive approach will enable you to pursue a career as a leader, manager, strategist or entrepreneur in many different sectors across the world.

Course Details

This course combines a common set of core business management modules with specialist modules related to this course and a choice of electives. 

If you begin your studies in September, you will undertake a three-year, full-time programme.

If you join us in January, you will undertake an accelerated two-and-a-half-year version of the course. This accelerated course will see you complete a spring and summer term in your first year, and join the September cohort for the beginning of your second year in the autumn term.

Year 1

Analytical Tools for Business and Finance
Developing Tomorrow’s Global Leaders
Economics for Business
Exploring the Fundamentals of Experience Economy
Financial and Management Accounting
Global Perspectives
Integrated Business Skills
People-Centric Organisations
Principles of Marketing in the Digital Era
One elective module

Year 2

Business Law
Experiential Marketing
International Destination Management
Managing Events and Experience
Optimising Operations and Change
Research Methods
Sustainability
One elective pathway module
Two elective modules

Elective Pathway Modules

Leading with Cultural Intelligence
Logistics Experience Management
Luxury Brand Management

Year 3

Events and Experience Management Pathway Capstone
Event Studies and the Future of Events
Innovations in Events and Experience
Strategic Analysis
Two elective pathway modules

Elective Pathway Modules

Independent Learning Project
International Brand Strategy
International HRM
Planning a New International Venture
Project Management for Enterprise

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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