London South Bank University

MSc Marketing

How do managers make the decisions that grow their brands? And how are those decisions affected by changing economic space, by new technologies and by competition? Accredited by the Chartered Institute of Marketing (CIM), this programme is an excellent choice for graduates looking to answer these questions and who desire real success in Marketing.

 

Entry Requirements

Bachelor degree equivalent to UK Second Class Honours Lower Division in any subject area (business or non business related).

We welcome qualifications from around the world. English language qualifications for international students: IELTS score of 6.5.

 

Career Prospects

Successful graduates have gone on to work in a variety of organisations including multinational and global companies, public sector organisations, charities and start-ups. Many of our alumni work for advertising, brand management and market research agencies. Equally our graduates are successful in client-based companies, including manufacturers and banks.

The program will equip you to work in a range of marketing fields including product and brand management, account management, digital and social media marketing, marketing communications and marketing research.

Course Details

Core Modules:
Creativity, enterprise and innovation
Curiosity, creativity and research
Contemporary marketing theories and concepts
Cross-cultural consumer behaviour
Corporate strategy for marketing
Marketing management and planning
Research in action
Management consultancy in a global environment
Capstone business project

Optional Modules:
Managing virtual work
Everyday sustainability for business
Global operations and logistics
Digital and social media marketing
Effective business negotiation
Public relations
Corporate lobbying for marketing

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

Are you ready to start building your future?

Contact our admission counseller and get a free consultation.