Glyndwr University

BA (Hons) Marketing & Business (with Foundation Year)

Why choose this course?

Our BA (Hons) in Marketing and Business prepares students for the challenges of the modern business world and strengthens and develops their broader personal and professional skills.

Students will:

  • Discover how and why do we choose the things that we buy and what influences people when they choose goods or services.
  • Explore the latest scientific thinking in areas including consumer behaviour, decision-making and advertising.

Entry Requirements

The academic requirements for the course are 48-72 UCAS tariff points at GCE A-level or equivalent, from a minimum of two A levels and GCSE Mathematics and English/Welsh (First Language) at Grade C/4 or equivalent. Appropriate AS-Level and Level 3 Key Skills qualifications will also be taken into account.


6.0 (with no individual skill score below 5.5)

Career Prospects

  • Our Careers & Employability service is there to help you make decisions and plan the next steps towards a bright future. From finding work or further study to working out your interests, skills and aspirations, they can provide you with the expert information, advice and guidance you need.
  • Marketing offers an extensive job market for qualified graduates who can think strategically, create relevancy and deliver measurable results. Possible careers include - Advertising Account Executive, Advertising Art Director, Digital Marketer, Market Researcher, Media Buyer, Social Media Manager, Social Media Manager.

Course Details

Key course features

  • Includes a foundation year to prepare you for further study.
  • Explores the latest scientific thinking in areas including consumer behaviour, decision-making and digital marketing.
  • Involves work-based learning so that all graduates will be equipped with knowledge and skills to meet current and future market needs and be work-ready.
  • Includes practical experience with an optional industrial placement in business to solve a genuine industry problem.


Fundamentals of HRM
The Skills You Need
Fundamentals of Business
Introduction to Marketing
Contextual Studies
Fundamentals of Finance


Introduction to Management & Business
Introduction to Business Finance & Accounting
Business Communication Skills
Understanding Human Resource Management
Marketing Essentials
Business Analytics


Planning Marketing Campaigns
Digital Business Strategy
Agile Leadership
Entrepreneurship & Innovation
Digital Marketing Techniques
Industry Placement (optional)

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

Are you ready to start building your future?

Contact our admission counseller and get a free consultation.