De Montfort University

Strategic and Digital Marketing MSc

Grounded in the latest theory, this is a practical programme that will enable you to develop advanced strategic and digital marketing skills. You will learn how to be analytical, create creative campaigns, and develop research skills that will help you assess markets in-depth. You’ll be taught by a diverse team of experts who can offer you first-hand knowledge and insight into the industry with years of commercial experience to draw from.

This course will help you expand your knowledge of the strategic and critical analytical approaches to marketing, and how digital marketing and social media are planned and executed. You’ll learn about contemporary marketing issues and social and digital media scenarios, which are embedded throughout the course.

Other key themes include insight management, innovation and entrepreneurship, customer management, campaign planning, paid, owned and earned media planning, marketing metrics, working with agencies and international marketing perspectives. Completion of the Direct and Digital Marketing module will give you significant exemptions from the Institute of Direct Marketing’s Certificate in Direct and Digital Marketing.

This is a specialist master's degree for students who already have qualifications in marketing or substantial marketing experience. If you don’t have any previous marketing qualifications or experience in the field, then our Marketing Management MSc is an ideal choice if you’d like to start a career in the industry.

Key features

  • Enhance your marketing knowledge to develop and strengthen your career in the industry.
  • This programme can help you develop essential analytical skills. Your studies in both critical and competitive analysis and marketing and digital strategy development will help you prepare for a range of careers in the sector.
  • This programme provides an opportunity for personal and professional development, with many transferable skills being taught alongside specialist marketing topics.
  • While you’re studying, you’ll also have the opportunity to work towards the Chartered Institute of Marketing Postgraduate Diploma in Marketing. This is a sought-after qualification for employers and is recognised by companies worldwide.

Entry Requirements

  • You should have the equivalent of a 

    British Honours degree

     (2:2 minimum) in a relevant subject.

  • If English


    is not your first language, an IELTS score of 6.0 overall with 5.5 in each band (or equivalent) is essential when you start the course.

Career Prospects

DMU Global is an innovative international experience programme that aims to enrich your studies and expand your cultural horizons. Graduates from the course are now pursuing successful careers in large multinational organisations and medium-sized entrepreneurial businesses, typically in roles such as product development, brand management, digital marketing, marketing communications, market research, customer service management, e-marketing and sales. Recent agency and media appointments include WPP, DDB Hong Kong, Leo Burnett Cyprus, Razorfish, Punch Communications,Creare Design, The Station Agency and Big Communications. DMU Global offers a wide range of opportunities including on-campus and UK activities, overseas study, internships, faculty-led field trips and volunteering, as well as Erasmus+ and international exchanges.

Career opportunities after completing Strategic and Digital Marketing MSc

  • Social Media.
  • Influencer Marketing.
  • Content Marketing.
  • Email Marketing.
  • Search Engine Optimization (SEO)
  • Pay-per-click (PPC)
  • Affiliate Marketing.
  • Mobile marketing.

Course Details

This course is grounded in the latest theory and has a strong practical element, providing opportunities to apply knowledge and develop advanced skills. The content of the modules reflects the changing marketing landscape, with developments in social and digital media embedded in certain modules. Other key themes include insight management, innovation and entrepreneurship, project management, customer management, campaign planning, paid, owned and earned media planning, marketing metrics, working with agencies and international marketing perspectives. For the full-time option, students should devote 38 hours a week to their studies, with up to 14 hours contact hours of teaching most weeks for semester 1 and 2. Self-directed study is encouraged, with students expected to make regular use of on-line resources, participate in classroom discussions, and engage in personal study, revision and reflection for approximately 24 hours per work. In semester 3, students should undertake independent research for their dissertation, and will be allocated a dedicated academic supervisor to support them.

Semester One

Core Modules
Enhancing Business, Management and Personal Skills (non-credit)
Strategic Marketing
Social Media Strategy
Managing Advertising and Communications
Marketing Research in Practice

Semester Two

Core Modules
Research Methods for Marketers
Direct and Digital Marketing

Two elective modules are chosen:
Strategic Customer Engagement
Creative Brand Strategy
Strategic e-marketing
Advanced Marketing Analytics

Semester Three

Marketing Dissertation
Business Research Project (BRP)

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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