De Montfort University

Strategic and Digital Marketing MSc

Grounded in the latest theory, this is a practical programme that will enable you to develop advanced strategic and digital marketing skills. You will learn how to be analytical, create creative campaigns, and develop research skills that will help you assess markets in-depth. You’ll be taught by a diverse team of experts who can offer you first-hand knowledge and insight into the industry with years of commercial experience to draw from.

This course will help you expand your knowledge of the strategic and critical analytical approaches to marketing, and how digital marketing and social media is planned and executed. You’ll learn about contemporary marketing issues and social and digital media scenarios, which are embedded throughout the course.

Other key themes include insight management, innovation and entrepreneurship, customer management, campaign planning, paid, owned and earned media planning, marketing metrics, working with agencies and international marketing perspectives. Completion of the Direct and Digital Marketing module will give you significant exemptions from the Institute of Direct Marketing’s Certificate in Direct and Digital Marketing.

This is a specialist master's degree for students who already have qualifications in marketing or substantial marketing experience. If you don’t have any previous marketing qualifications or experience in the field, then our Marketing Management MSc is an ideal choice if you’d like to start a career in the industry

Entry Requirements

  • Applicants will normally hold an undergraduate degree with a minimum pass of 2:2, or overseas equivalent, in marketing or in business or management with substantial marketing content.
  • Applicants typically require 45 credits, or equivalent, in marketing to receive an offer for this course. Applicants with no marketing experience or fewer than 45 credits should apply for our Marketing Management MSc.
  • Applicants with no formal qualifications but with significant business experience will be considered on an individual basis. 
  • Students with the CIM PG Diploma qualification can also take advantage of the CIM top-up scheme. This gives 60 credits exemptions from the taught modules on the MSc.
  • IELTS score of 6.0 (including a minimum of 5.5 in each component) or equivalent is normally required.
  • English language tuition is available at DMU both before and during the course, if required.

Career Prospects

Graduates from the course are now pursuing successful careers in large multinational organizations and medium-sized entrepreneurial businesses, typically in roles such as product development, brand management, digital marketing, marketing communications, market research, customer service management, e-marketing, and sales.

Recent graduates from Marketing MSc programs are now working for a variety of the UK and international companies including IBM, Toyota, Candi, Schroders Investments, Saudi Industrial Development Fund, and Sudan International University.

Career opportunities after completing Strategic and Digital Marketing MSc

  • Social Media.
  • Influencer Marketing.
  • Content Marketing.
  • Email Marketing.
  • Search Engine Optimization (SEO)
  • Pay-per-click (PPC)
  • Affiliate Marketing.
  • Mobile marketing.

Course Details

This course is grounded in the latest theory and also has a strong practical element. There will be many chances to apply your knowledge and develop the advanced skills that will help you to enjoy a successful marketing career.

The content of the modules reflects the changing marketing landscape. For example, developments in social and digital media are embedded throughout the programme and are integral to certain modules such as Direct and Digital Marketing, Strategic e-Marketing and New Media Perspectives.

Other key themes of the programme include: insight management, innovation and entrepreneurship, project management, customer management, campaign planning, paid, owned and earned media planning, marketing metrics, working with agencies and international marketing perspectives.

Semester One

Enhancing Business, Management and Personal Skills (non-credit)
Strategic Marketing
Social Media Strategy
Managing Advertising and Communications
Marketing Research in Practice

Semester two

Core modules
Research Methods for Marketers
Direct and Digital Marketing

Two elective modules are chosen from:
Strategic Customer Engagement
Creative Brand Strategy
Strategic e-marketing
Advanced Marketing Analytic

Semester three

Marketing Dissertation
Business Research Project (BRP)

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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