De Montfort University

MSc Marketing Management

The world of marketing is both popular and challenging, offering many creative and fast-paced job opportunities. It’s an exciting and innovative field of work and this course reflects the ever-changing landscape of the industry.

You’ll learn how to analyse markets, apply marketing theories to different scenarios and contexts, identify marketing opportunities and use these to help resolve business issues, and learn about the important role social media and digital marketing play for companies and organisations.

Grounded in the latest theory and with a strong focus on practical elements, you’ll develop marketing expertise that can be applied across many different contexts and enhance your employability across a multitude of career paths. Key topics such as developments in social and digital media are embedded throughout the course and integral to certain modules.

This programme is an ideal choice if you’re looking to start a career in marketing, and offers students the opportunity to learn the fundamentals of the industry, so it’s suitable even if you’ve previously studied other subjects such as finance, the arts, computing, engineering or architecture.

If you have previous marketing qualifications or experience, an ideal choice for you would be our  Strategic and Digital Marketing MSc course

Entry Requirements

  • Applicants will normally hold an undergraduate degree in any subject with a minimum pass of 2:2, or equivalent overseas qualification. 
  • No previous experience in marketing is required. Applicants with previous marketing qualifications should consider the Strategic and Digital Marketing MSc, which is designed for those with existing marketing experience.
  • Applicants with no formal qualifications but with significant business experience will be considered on an individual basis.
  • If English is not your first language, an IELTS score of 6.0 (including a minimum of 5.5 in each component) or equivalent is normally required.

Career Prospects

Graduates from the course are now pursuing successful careers in large multinational organizations and medium-sized entrepreneurial businesses, typically in roles such as product development, brand management, digital marketing, marketing communications, market research, customer service management, e-marketing, and sales.

Recent graduates from our Marketing Management MSc programs are now working for a variety of UK and international companies including IBM, Toyota, Candi, Schroders Investments, Saudi Industrial Development Fund, and Sudan International University. Recent agency and media appointments include WPP, DDB Hong Kong, Leo Burnett Cyprus, Razorfish, Punch Communications, Create Design, The Station Agency, and Big Communications.

Career opportunities after completing MSc Marketing Management :

  • Marketing Manager.
  • Marketing Research Analyst.
  • Advertising Manager.
  • Promotions Manager.
  • Social Media Manager.
  • Product/Brand Manager.
  • Media Planner.
  • Sales Manager.

Course Details

This course is grounded in the latest theory and also has a strong practical element. There will be many chances to apply your knowledge and develop the advanced skills that will help you to enjoy a successful marketing career.

The content of the modules reflects the changing marketing landscape. For example, developments in social and digital media are embedded throughout the programme and are integral to certain modules such as Direct and Digital Marketing and Strategic e-Marketing.

Other key themes of the programme include: insight management, innovation and entrepreneurship, project management, customer management, campaign planning, paid, owned and earned media planning, marketing metrics, working with agencies and international marketing perspectives.

Semester 1

Enhancing Business, Management and Personal Skills (non-credit)
Marketing Theory and Practice
Marketing Management Simulation
Managing Advertising and Communications
Marketing Research in Practice

Semester 2

Research Methods for Marketers
Strategic Customer Engagement
Two elective modules are chosen from:
Consumer Culture and Behaviour
Direct and Digital Marketing
Creative Brand Strategy
Strategic E-marketing
Advanced Marketing Analytics

Semester 3

Marketing Dissertation
OR
Business Research Project (BRP)

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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