De Montfort University

MSc International Business and Marketing

On this programme you will study a wide range of topics as part of the core modules, many of which offer a global outlook to help prepare you for a career in the complex environment of an international business. As part of the course you will study areas including Human Resource Management, Critical Management, and Advertising and Communications. All core modules are designed to give you a broad understanding of the different challenges faced within an international business setting. By educating you on a wide variety of contexts and business models, you can gain the skillset needed to pursue a career in  a diverse range of roles.

The course enables you to tailor your studies to your own personal and career interests, with the opportunity to choose from a selection of marketing-focused modules. All of these modules are designed to develop your skills in identifying and implementing strategic plans in specific areas of marketing.

Entry Requirements

Applicants will normally hold an undergraduate degree in any subject with a minimum pass of 2:2, or equivalent overseas qualification.

Applications from those without formal qualifications but with significant professional experience in business or marketing will be considered individually.

If English is not your first language, an IELTS score of 6.0 (including a minimum of 5.5 in each component) or equivalent is normally required.

Career Prospects

DMU Global

This is our innovative international experience programme which aims to enrich your studies and expand your cultural horizons – helping you to become a global graduate, equipped to meet the needs of employers across the world.

Through DMU Global, we offer a wide range of opportunities including on-campus and UK activities, overseas study, internships, faculty-led field trips and volunteering, as well as Erasmus+ and international exchanges.

While overseas DMU Global opportunities are not currently possible, DMU will continue to review government advice and if travel is permitted, we hope to offer a small number of extra-curricular opportunities in the summer of 2021. 

Graduate careers

Enhance your existing qualifications and career prospects with a specialist focus on marketing in an international context.

Course Details

This is a full-time course and in total you should be prepared to devote approximately 38 hours a week to your studies. You will typically have up to 14 hours contact hours of teaching most weeks for semester 1 and 2. Teaching is through a mix of lecturers, tutorials, seminars and lab sessions and the breakdown of these activities is shown in each module description.

In addition each module provides a 2 hour surgery each week available for individual consultation with the lecturer. You may also have some scheduled meetings with your programme leader, personal tutor, and/or careers throughout the year to discuss your academic progress and personal development.

Self-directed study: In order to prepare for, and assimilate, the work in lectures and seminars you will be expected to make regular use of our on-line resources, participate in classroom discussions including on our virtual learning environment (VLE) and engage in personal study, revision and reflection for approximately 24 hours per work during semester 1 and 2.

In semester 3, you will undertake independent research for your dissertation and again should typically allow around 38 hours per week for this. You will be allocated a dedicated academic supervisor to support you, who you will be able to contact on a regular basis.

People Management and Organisation
Critical Management in a Global Context
Research Methods
Managing Advertising and Communications
International Marketing
International Strategic Management, Markets and Resources
Marketing Theory and Practice
Plus two options from the following:
Managing Customer and Client Experience
Strategic Customer Engagement
Consumer Culture and Behaviour
Managing Across International Borders
Dissertation

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

Are you ready to start building your future?

Contact our admission counseller and get a free consultation.