Coventry University London

Marketing Management BA (Hons) top-up

Our BA (Hons) Marketing Management top-up course has been designed to give you a direct route into marketing and management careers, and to develop you into a professional marketing manager ready for the future.

  • Gain the knowledge and managerial skills to succeed in a global marketing environment that is currently undergoing a series of fundamental and far-reaching social and technological changes.
  • Develop the specialist knowledge and innovative patterns of thinking needed to enhance your career prospects.
  • Develop critical knowledge and competencies in strategic marketing management, PR and communication and digital marketing.
  • Benefit from our teaching staff’s extensive industry experience (staff may be subject to change), and you will have the opportunity to make the most of numerous opportunities for learning which lie beyond the University’s doors.

Entry Requirements

HNDFoundation DegreeGCSE requirement
Merit profileMerit profileMinimum 5 GCSEs at A*-C including English Language and Mathematics 

English language requirements

  • IELTS: 6.5 overall with no component lower than 6.0. 
  • If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course. 

Career Prospects

Our one-year Marketing Management top up BA (Hons) course is designed to be a future-forward, commercially relevant and digitally aware course. Upon successful completion, it can help to equip you for an exciting marketing management career, and one with a global platform. You will have the opportunity to develop your marketing knowledge, skills and practice to a high-level, suitable for making strategic decisions. During the course, you will be encouraged to perfect the skills and knowledge that aim to help you to gain employment upon graduation in a wide range of marketing jobs, and you will have access to careers advice and support to help you apply for opportunities for when you complete your studies.

Upon successful completion, you will have strong employer appeal thanks to the practical, international and London-based nature of your studies, as well as your ability to develop innovative solutions to real business problems. You will have a huge array of career options. Marketing careers can also develop into more general leadership roles, so our focus on strategy and evidence-based decision-making could serve you well in building a broader career upon graduation.

Course Details

At the start of the year, you will focus on management perspectives which will encourage you to develop intellectual and professional attributes needed for strategic analysis. This foundation should help you across the year as you explore how to make balanced choices between alternative strategies, including the opportunity to assess the challenges of developing strategic plans. You will also be introduced to the concepts of implementing marketing strategies using marketing programmes and campaign plans, and have the chance to consider the relevance of traditional and innovative marketing techniques using data analytics and digital marketing tools.

You should build understanding and skills during your course, which should consolidate this knowledge through an emphasis on application by creating solutions to real-life business problems. You will look into the wider context of marketing issues and have the opportunity to create comprehensive marketing strategies using a range of channels and market sectors. Additionally, you will undertake a Marketing Simulation; a mandatory project where you will have the chance to apply mainstream concepts and theories, and explore current developments.

Year One

Strategic Management
Marketing and Digital Strategy
Strategic Marketing Management
Contemporary Issues in Global Marketing
Strategic PR and Communication
Marketing Simulation

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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