Coventry University London

International Marketing MBA

This exciting course provides the foundation for a high-flying career in international marketing and business. Your MBA will prove your mastery of a range of multidisciplinary skills, as well as your ability to think and work strategically.

Students come to this course from a range of backgrounds and for a variety of reasons. Perhaps you’ve been working for some years but want a change of direction, or need a higher qualification to progress your career. Alternatively, you might want to start your own business, or help your business to grow. Or you might have just completed your undergraduate studies.

Whatever your interest in this course, you’ll learn the leading current theories around strategy, leadership and finance, as well as specialist knowledge in marketing management and techniques. You’ll have plenty of opportunities to gain exposure to the world of marketing in practice, applying your learning in order to sharpen your practical skills and be career-ready by the time you graduate.

In addition to gaining academic skills and knowledge, MBA students have the opportunity to undertake a professional development programme designed to develop career plans, improve professional skills, and increase employability.

Entry Requirements

A second class honours degree (2:2) or equivalent.

Applications from candidates with relevant experience will be considered on an individual basis. Work experience is desirable but not essential.

English as a Foreign Language: An IELTS of 6.5 overall is required for this course.

Career Prospects

Prepare to accelerate your career progression in international marketing – whether you take a holistic approach to all marketing disciplines or focus on a specialism of your choice.

This course will equip you with the high-level marketing, business and finance skills which employers are looking for in their future leaders. You’ll be able to pursue the professional, senior management and leadership roles which interest you in the private, public and not-for-profit sectors. Alternatively, you’ll have a higher chance of achieving success if you start your own business.

The international focus of your course means you could work almost anywhere. You could work for a multinational or a company which imports/exports, either in the UK or overseas. You’ll also have an excellent skillset for helping organisations to begin doing business internationally for the first time. 

Where our graduates work

When you graduate, you might choose to join a business of any size, from a start-up (perhaps your own!) to an SME or a global enterprise. Your work could take you into industry and manufacturing, the services sector, or even the charity or humanitarian sectors.

You might decide to join, or start, a marketing services company/agency which supplies services to business. This would offer you a particular opportunity to specialise in areas such as market research, branding, public relations, IT, digital marketing, advertising or customer science.

Another option could be consultancy, perhaps with one of the world’s leading consulting firms. Alternatively, you might go into related fields such as journalism or product R&D.

Course Details

Put the high-level strategy behind your understanding of marketing. The skills you learn on this course will equip you to lead organisations towards greater business success – even against a backdrop of constant societal, technological, economic and consumer change.

Marketing is a fascinating discipline which should be the umbrella above every business function. This strategic approach to marketing is the key to sustainable success, since it is what connects the business with the buyer, and vice versa.

This course will enhance your understanding of strategic marketing and its role within business, and help you understand how to meet the needs of a range of stakeholders. You’ll learn to track and respond to significant and far-reaching economic, social, technological and geo-political changes affecting the world today. Such changes are triggering new market realities, demanding different patterns of thinking and behaviour from those who wish to manage and lead in this field.

This course offers a joint award: passing 2 specific modules will make you eligible for the CMI Level 7 Certificate in Strategic Management and Leadership.

The broad curriculum of this course means you’ll study 10 mandatory modules plus your choice of 7 flexible options for your final major project. Across all mandatory modules and several of the major-project options, the learning approach is focused on team work, business simulations and real-world projects, all of which are underpinned by excellent academic teaching and your own personal study

Year 1

Leadership: Towards Mastery of Leading Self and Global Cultures
Global Strategic Management
Managerial Financ
Leadership: Towards Mastery of Leading Self and Global Cultures
Entrepreneurship and Innovation
Creativity and Brand Communications
Digital Marketing
Creativity and Brand Communications
Research Methods
Digital Marketing
Research Methods
Final semester modules:
• Internship and Consulting Project
• Dissertation
• Entrepreneurship Business Plan

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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