Coventry University London

International Fashion PR and Communication top up BA (Hons)

There’s nowhere like London for learning fashion PR and Communication and, in our opinion, no course more professionally focused than this one.

London is one of the world’s biggest fashion capitals. From Mary Quant’s iconic 1960s miniskirts to Vivienne Westwood’s dramatic punk frock, from Carnaby Street to Brick Lane, London has always been where avant-garde fashion bounces off the zeitgeist. So where better to study than here in the heart of London?


This is a very practical course, you will have the opportunity gain hands-on exposure to business operations which will be invaluable in building a global career in fashion PR and professional Communications industry. You’ll benefit from your tutors’ extensive industry experience and contacts, and you’ll be able to make the most of the numerous opportunities for learning which lie beyond the University’s doors.

Entry Requirements

To be accepted for the course students must possess 240 credits (120 ECTS) at FHEQ Level 4 - and FHEQ Level 5 - obtained in a relevant subject area.

English as a Foreign Language: This course requires IELTS of 6.5 with no component below 6.0 (or an equivalent English Language test).

Career Prospects

This future-forward, globally astute course is intended to help propel you into an exciting professional fashion PR and communication career anywhere in the world.

Upon graduating, you’ll have an array of career options. You might choose to go into PR and communication or pure marketing, management or leadership. The strategic skills you will learn will also prepare you for self-employment, if that’s what you want. You’ll have strong employer appeal thanks to the practical, international and London-based nature of your studies, as well as your ability to develop innovative solutions to real PR and communication problems facing the industry today.

Our focus on world issues means that international opportunities may be open to you on graduation. You’ll be equipped to contribute to the work of global brands; understand the role fashion brands play in diverse economies; and have a strong grasp of why diversity, ethics and sustainability must increasingly connect fashion to global society.

Where our graduates work

This course is geared towards the PR, communication and marketing of fashion brands, rather than fashion design or production. So when you graduate, you will be ideally placed to begin a career as a PR professional, either in-house with a brand or agency based, or promote your own business. You could work at a brand management or consultancy agency or client-side in PR, social media management, digital marketing, advertising, creative direction, or account management.

Your skills will be transferable across a wide range of industries, so you won’t be limited to fashion if you’d like to branch out. You could easily go into communication or marketing positions in retail, cosmetics, hair, fashion, lifestyle, health & leisure, events, or indeed any other sector.

Course Details

On this course, you’ll live and breathe fashion. Surrounded by London’s vibrant streets, and taught by some of the industry’s experts, you’ll will have the chance to learn how to create global success for any type of fashion label.

Are you interested in creating communication and PR strategies that effectively elevate and create brand growth? Then this very practical course is for you. You’ll have the opportunity to learn from a team of experienced tutors who have outstanding fashion experience, many of whom remain active in the industry and in research (staff may be subject to change).

You’ll be encouraged to explore all that London has to offer – everything from its fabulous street markets to high-street retailers and exclusive luxury brands. However, we also aim to bring the industry to you: you’ll have the chance to hear from guest lecturers like fashion stylists, photographers, editors, journalists and agents, and we will arrange visits to brand’s head offices, flagship stores, PR and Communication agencies, trade shows, or museums. You will have opportunities to network with figures from industry, and could even work on a live project for a client from the industry. You will also have the options to enjoy field trips in the UK or Europe, organised by your tutors.

The first term aims to provide a firm grounding in PR and communication practices, including business and marketing strategies, and copywriting. The second term will put your knowledge into practice, explore data analytics to measure success and develop research and experiential branding skills. The course is designed to help you expand your understanding of, and exposure to, the professional world of fashion PR and communication, and challenge you to be independent and strategic in your approach to PR and communication. You will explore what’s new, from digital communication platforms and brand storytelling to re-imagining the catwalk shows.

Year One

Fashion PR and Communication
Strategic Management
Copywriting for Fashion
Professional PR Practice
Digital Marketing Analytics
Experimental Branding and Fashion Heritage

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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