Coventry University London

Global Marketing BSc (Hons)

Our Global Marketing BSc (Hons) aims to prepare you for career opportunities in marketing management and a range of related marketing fields, like branding, advertising, digital marketing, and market research.

  • Examine successful marketing strategies and good management practice using an evidence-based approach.
  • Learn the fundamentals of how organisations work and what marketing can do to capture the value that makes an organisation viable.
  • Understand how the global business environment works and how to manage business data, information and people.
  • Develop the ‘career-ready’ and practical skills which are in demand from employers around the world.

Entry Requirements

A levelBBB
GCSE7 GCSEs graded 9-4 / A*- C including English Language and Mathematics
BTECDDM
IB Diploma27 points

English language requirements

  • IELTS: 6.0 overall, with no component lower than 5.5. If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course. 

Career Prospects

Upon successful completion of the course, your CV should appeal to employers, thanks to our focus on practical skills and commercial acumen. You’ll understand the role of marketing in diverse organisations; you’ll be equipped to contribute to the work of global brands; and you’ll have a strong grasp of the importance of ethical behaviour in globalised marketing practice.

The optional placement* and internship* could play an important role in developing your confidence, resilience and networking skills. The entrepreneurial skills we offer can also prepare you for self-employment if that’s what you choose to do.

Where our graduates work

When you graduate, you might have the option to choose to join the in-house marketing department of a global brand (in any sector or industry), a public-sector organisation or a charity. More and more organisations now appreciate the critical importance of effective dialogue with their audiences, which means that marketing roles are increasingly opening up in sectors like government and the professional services.

Course Details

Why you should study this course

  • Real-world experience-The hands-on nature of this course alongside the opportunity to undertake a work placement or internship*, aims to provide you with work-ready skills which should help you transition more quickly and easily into your professional career.
  • London location-Living, studying and even working in London can give you extraordinary exposure to marketing in many shapes and forms.
  • Industry exposure-Guest marketers from the industry discuss their work and offer career advice (subject to availability).
  • Multi-cultural learning experience-You’ll have the opportunity to enjoy a truly multi-cultural experience, since you may be studying alongside students drawn from many countries around the world.
  • Prepare for your future-You should complete your course with a clear idea of the career options open to you in marketing, whether in-house with a business, within an agency environment or as an entrepreneur. If you’re interested in starting your own business, you could get business start-up advice and support from our Enterprise Hub.

Year One

Professional and Academic Skills
Managing People in Professional Marketing Roles
Principles of Marketing
Using Business Data
Global Business Environment
Contemporary Digital Landscapes

Year Two

Consumer Behaviour
Strategic Leadership
Marketing Research
Integrated Marketing Communications
Marketing Operations and Logistics
Strategic Brand Management

Final Year

Contemporary Issues in Global Marketing Strategy
Digital Marketing Disruptions
Creativity and Innovation
Placement Review and Report (for students undertaking a placement year)
Marketing-Related Live Project (for students not undertaking a placement year)
Dissertation
Internship*
Marketing Simulation

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

Are you ready to start building your future?

Contact our admission counseller and get a free consultation.