‘Business Events’ focussed, with an applied approach-The course is designed to focus on the importance of events management across the world of business by drawing on examples of practice across hospitality, tourism, fashion and marketing.
London location-Voted number one EMEA city for business events activities2020 by CWT, our campus is situated near to some of the world’s most famous multinational corporations and businesses and a wide range of exhibition and events.
Global Perspective-The course explores how to increase participation and improve branding of events, and brand engagement within events, using international examples of practice; this aims to enhance students understanding of the global events environment.
Opportunity to gain hands-on, practical experience-You will have the opportunity to design and/or deliver an event at the end of every year, which is designed to allow you to put your knowledge and understanding into practice. You may also have the chance to work with other students and staff from our Collaborative Online International Learning (COIL) partners. Please note that such opportunities are subject to competitive application, availability, meeting any applicable visa requirements and additional fees may apply.
The Global Events Industry
Events Theming and Design
Contemporary Digital Landscape
Professional and Academic Skills
The Economic Environment of Business
International Business Cultures
Digital and Virtual Events
Meetings, Incentives, Conferences & Exhibitions (MICE)
Project Management for Events
Sustainable Events Management
Revenue & Procurement Planning for Hospitality, Tourism and Events
Business Law for Hospitality, Tourism and Events
Global Events Production
Research Skills for the Services & Creatives Industries
Tourism Destinations Management
Dissertation, Internship Project or Simulation