Coventry University London

Digital Marketing with Data Analytics MSc

Studied on campus or 100% online, the MSc Digital Marketing with Data Analytics is an intensive course designed for thoughtful and ambitious individuals who aspire to pursue a career in marketing, management, as entrepreneurs and as business consultants.

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The course examines various aspects of contemporary marketing issues from a digital perspective with students having the option to undertake an extended professional practice within a marketing-related business unit. This course aims to provide students with the opportunity to enhance your marketing-related knowledge, business understanding, critical thinking and skill sets preparing you for a successful career in marketing and offering you specialization in digital marketing with data analytics.

Extended Professional Practice

This course offers the option of undertaking Extended Professional Practice. Our Extended MSc courses are delivered over 18 months instead of the usual 12 months, giving you the opportunity to undertake a longer internship* or project as part of your course.

You will have the opportunity to gain a deeper understanding of how businesses operate, how to apply theory to real-world scenarios, and how best to prepare you for the world of business with confidence.

Our Talent Team are here to support you in securing an extended placement with the right employer. Whether you are looking to join a small business or a large organisation, the team will work with you to help you achieve your internship goal.

Your placement will be full-time, with students expected to work approximately 35 hours per week.

The Extended Professional Practice course lasts 5 semesters; during semesters 1 and 2 you will undertake 120 taught credits on-campus; in semesters 3 and 4 you will undertake the placement; in the final semester, you will take a 60-credit project module in which you will write up your internship report and research findings.

Please note that we are unable to guarantee any placement or study abroad opportunities and that any such opportunities referred to on this webpage may be subject to additional costs (e.g. travel, visas and accommodation etc.), competitive application, availability and/or meeting any applicable visa requirements. To ensure that you fully understand the requirements in this regard, please contact the International Office for further details if you are an EU or International student.

Entry Requirements

A second class honours degree (2:2) or equivalent in a relevant subject.

Applicants must meet the minimum IELTS requirements of 6.5 overall with a minimum of 6.0 in each component (or equivalent English language test).

Career Prospects

The MSc Digital Marketing with Data Analytics aims to reflect the digitalisation of contemporary marketing and business activities and aims to prepare graduates for global citizenship, employability and continuous career development.

The MSc Digital Marketing with Data Analytics aims to educate you to become marketers of the future and equip you with the knowledge, skills sets (cognitive, practical and transferable) and business awareness required for a successful career in marketing. No matter your aim to be self-employed, an entrepreneur, head of your own company, or to work for private business, not-for-profit organisations or government agencies, digital marketing can provide a number of contemporary tools for success.

Course Details

The MSc Digital Marketing with Data Analytics aims to deliver a strong academic and practical grounding in core marketing subjects such as marketing management and planning, creativity and brand storytelling, and buyer behaviour, as well as a more focused and specialised approach to subjects such as data analytics, digital transformation and new media communications. The course enables high level of transferable skills relevant to the current work environment and allows you to gain analytical and practical tools to examine complex marketing issues within a global context.

The MSc Digital Marketing with Data Analytics course provides students with the core knowledge, understanding and skill sets to operate successfully within a marketing-related operation and the specialised fundamentals in a digital context. At the heart of the course is the aim to link theory to practice providing up-to-date context and understanding of how marketing operates within the contemporary corporate world. This is achieved through real-world business case studies, guest speakers, field visits to witness marketing in action, live projects with external organisations, work-based options, and professional practice opportunities.

Term 1

Digital Transformation
Digital Marketing Strategy
New Media Communications and Content Marketing
Buyer Behaviour in the Digital Era

Term 2

Data Analytics for Digital Marketers
Creativity and Brand Storytelling
Marketing Management and Planning
Research Methods for the Creative Industries

Final Term options

Internship
Marketing Dissertation
Marketing Simulation
Group Consulting Project
Individual Consulting Project

Extended professional practice route

Postgraduate Professional Practice 1 (for extended route only)
Postgraduate Professional Practice 2 (for extended route only)
Postgraduate Professional Practice Project (for extended route only)

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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