Coventry University

BA (Hons) Sport Management

The sports industry today is a significant contributor to the global economy, which has grown in terms of its political significance and acts as a key benchmark for measuring the quality of our lives.

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Characterised by dynamism across both commercial, profit orientated businesses, and non-profit social enterprises, the growth of the sports industry means it is vital that there is a steady stream of skilled, qualified professionals entering the employment market, who can apply and adapt key business and management principals to the sector.

If you have a passion for sport or a desire to work in this dynamic industry, Coventry offers the opportunity to pursue your interests, having been European City of Sport in 2019, with a vision to promote and celebrate the benefits of sport to create a fitter, healthier city. Against this backdrop, our course aims to create many options to engage with local and national sports organisations, to help you gain practical experience, have the chance to learn from practitioners and the opportunity to develop your industry networks, all of which can be invaluable as you explore your potential future career options.

As a primarily management course, concerned with management topics that focus on sport, this course also benefits from accreditation by the Chartered Management Institute (CMI), giving you the option to gain a management certificate that could enhance your employability prospects as you explore your career options (please note fees apply to become a registered CMI student, and securing a professional qualification is subject to competitive application, additional costs and meeting any applicable requirements as outlined by the CMI). Please refer to the Accreditation and Professional Recognition section for further information.

Entry Requirements

A Level



IB Diploma


29 points

GCSE requirement


Minimum 5 GCSE's graded 9-4 / A* - C including Maths and English.

IELTS: 6.0 overall (with at least 5.5 in each component area)

If you don't meet the English language requirements, you can achieve the level you need by successfully completing a


pre-sessional English programme


before you start your course.

Career Prospects

Working for sports organisations has become an increasingly popular career sector, with demand for higher level expertise in areas such as the management of sport businesses and engagement with communities through sport. This course provides a foundation to explore potential future career options in this sector, in areas such as sport marketing, sports event management, hospitality management and sport business management and administration.

You will have the support of dedicated Personal Employment Tutors through the university’s Talent Team, who have access to an extensive network of employers supporting you in applying to a wide range of internship possibilities, as well as being able to support you with workshops and guidance on the various aspects of the employment process such as preparing your CV, interview practice and mock assessment centres. They also run employer events throughout the year, allowing you to network with employers offering placements*, internships and graduate roles within the sport sector (please note internships are subject to availability, a competitive application process, visa requirements and additional costs may apply)

Coventry University aims to prepare you for your potential future career and give you a competitive edge in the graduate job market. The University's Careers and Employability team provide a wide range of support services to help you plan and prepare for your potential future career.

Course Details

Blending the areas of sport and management, this course seeks to explore the policy, planning, management and delivery of sport-related services, products and activities. Roles in this sector can include project managing live sport events, managing sport arenas, working in sponsorship, or acting as an agent for sport athletes.

You will study the core principals of business management, taught through specific sport industry related problems, case studies and in the past students have also had practitioner visits (subject to availability). In addition, you will study a variety of specialised sport related modules to help you develop your subject expertise about some of the unique challenges and issues facing the sport industry.

Year 1

Academic and professional skills
Introduction to sport business
Introduction to sport marketing
Management and leadership
Managing people in the sport and event industry
The sport and event business environment

Year 2

Sport policy and governance
Corporate social responsibility in sport and events
Managing sport events
Developing a professional identity
Research methods

Optional modules choose 1 from the following:
Sport marketing insights
Sport and event tourism
Media and entertainment law

Placement year
UK work placement
Study/work placement abroad year

Year 3

Strategic management in sport and events
Managing your career
Venue operations management

Optional modules choose 2 from the following:
Sport and event entrepreneurship
Contemporary issues in sport
Sport event legacy
Sport PR and media

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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