Marketing and Public Relations BA (Hons) (CU Coventry)

Coventry Pathway

Marketing and Public Relations BA (Hons) (CU Coventry)

This degree in Marketing and Public Relations (PR) aims to equip you with the knowledge, competences and skills that are required to be successful in contemporary marketing and public relations industries. Recognised by and containing content from the Chartered Institute of Public Relations (CIPR) and the Chartered Institute of Marketing (CIM), you will become a member of this professional association for the duration of your course.

In recent years marketing and PR has gained increasing significance as organisations look to face local, national and international challenges. 

Marketing and PR roles range from identifying customer needs, creating ideas and building and managing a positive brand reputation. This function is required across almost every industry, giving graduates a variety of sectors to work in such as fashion, retail, public sector, professional services, manufacturing and more.

Why CU Coventry

We offer a style of education which is flexible and designed to fit around your life, allowing you to benefit from a modern, forward-thinking higher education institution, reinforced by the quality and reputation of Coventry University. We aim to provide career-focused courses, wherever possible, coupled with placement opportunities to help prepare you for the world of work. We are dedicated to making higher education accessible and enjoyable to everyone, so we keep our fees low and made it a policy to cover one module at a time, allowing you to become a specialist in each topic before moving onto the next.

Entry Requirements

  • HNC 64 UCAS tariff points. Minimum 5 GCSEs graded 9-4 / A* - C including Maths and English. Physics or Maths based A level or equivalent. Minimum two A2 levels or BTEC equivalent qualification.
  • HND 80 UCAS tariff points. Minimum 5 GCSEs graded 9-4 / A* - C including Maths and English. Physics or Maths based A level or equivalent. Minimum two A2 levels or BTEC equivalent qualification.
  • Degree 104 UCAS tariff points. Minimum 5 GCSEs graded 9-4 / A* - C including Maths and English. Physics or Maths based A level or equivalent. Minimum two A2 levels or BTEC equivalent qualification.
  • IELTS: 6.0 (HNC - year 1/HND - year 2) or 6.5 (Degree/Top Up - year 3).

Career Prospects

career opportunities

 after completing Marketing and Public Relations BA


  • Media Relations Specialist. Salary range
  • Public Relations Manager.
  • Marketing Community Liaison.
  • Community Marketing Agent.
  • Media Relations Associate.
  • Community Outreach Manager.
  • Public Information Specialist.
  • Marketing and Outreach Coordinator.

Course Details

The first year is designed to introduce the field of marketing and public relations, focusing on the macro environment, core principles and the role of PR in marketing practices. Throughout the year, the course aims to introduce skills in decision making and information management, along with the fundamentals of marketing communications, providing you with a solid foundation for further exploration in years. Students who successfully complete year one are eligible for a Higher National Certificate (HNC) in Marketing and Public Relations.

Year One

Marketing Principles
Marketing Communications
Public Relations in Context
Contemporary Skills for Public Relations

Year Two

Digital Marketing
Entrepreneurial Marketing
Innovation in PR
Media Relationship Management

Final Year

International Marketing and PR
Advanced PR Planning
Strategic Marketing Management
Marketing and PR Research Project

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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