MSc Marketing

The Marketing MSc brings together relevant contemporary academic theory and research with a practical understanding of organisational operations. You will develop an integrated and critically aware understanding of management in the context of contemporary business and marketing. 

A distinctive element of the programme is the opportunity to gain professional accreditation from the Chartered Management Institute (CMI) alongside the academic award.

You can choose to study this course with a Year in Industry, allowing you to apply your learning and gain valuable experience. If you choose a Year in Industry you will be studying for a total of 2 years. Your first year will be a teaching year. In your second year you will either be on placement or conducting a skills and research based module.

This programme:

  • Enables you to develop a sound understanding of the skills necessary to succeed in various organisations.
  • Develops responsible and ethical managers.
  • Supports the development of international marketing skills.
  • Uses assessment methods which mirror organisation-based activities.
  • Provides a supportive platform for critical reflection through the application of academic theories to real work situations.
  • Will give you excellent personal and academic support. You will be allocated an academic tutor to support you throughout the programme

Entry Requirements

Qualifications

Entry onto this postgraduate course requires a minimum of a 2:2 undergraduate honours degree in a related discipline from a UK ENIC listed institution

If your undergraduate honours degree is not in a related discipline but you can demonstrate extensive professional experience in the subject, your application will be considered.

International Students

If you're an international student, you'll need to demonstrate experience, or qualifications equivalent to those above.

If your first language is not English you must show evidence of English Language competence at IELTS level 6.0 (with no skill below 5.5) or equivalent.

Experience

Entry onto this postgraduate course will require you to demonstrate current or recent work experience. This will enable you to fully engage with the course.

APEL policy

If you can't meet these minimum requirments it may be possible to take into account evidence of Accreditation of Prior Experiential Learning (APEL) as an alternative method of meeting the programme’s entry requirements. In such a case, appropriate references and records of employment might be presented to support the applicant’s case for admission.

Course Details

Researching Contemporary Business Issues
Perspectives on Sustainable Business
Marketing Communications
Strategic Marketing Planning
Data Analytics and the Blockchain
The Psychology of Marketing
Digital and Interactive Marketing
Strategic Brand Management
Capstone Project

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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