Management and Marketing MSc

Management and Marketing MSc

Want to study a Master’s in marketing management in Birmingham? Our MSc Management and Marketing degree is accredited by the Chartered Management Institute (CMI).

Our MSc Management and Marketing course teaches you the fundamental skills and attributes you need to become a successful manager and marketer. You will learn how to negotiate the challenges and issues that international businesses face, as well as having the option to learn how to become adept at marketing.

You will experience working in internationally diverse, team-based projects, collaborating to deliver professional reports and presentations as part of module assessments. These assessments will reflect the professional practice of international management. Throughout the course, the course team will give you the support you need to realise your potential and we look forward to working with you to develop your knowledge, understanding and skills for the career of your choice.

Entry Requirements

Essential - Entry to Stage One

  • An honours degree of a British University or equivalent institution (minimum 2:2)
  • An equivalent graduate level qualification from an overseas university or equivalent institution (minimum 2:2)

Essential - Entry to Stage Two

  • A Postgraduate Certificate (Level 7 or equivalent, minimum value of 60 credits) in a business subject aligned with the chosen pathway (international business, finance, marketing or entrepreneurship)

Essential - Entry to Stage Three

  • A Postgraduate Diploma (Level 7 or equivalent, minimum value of 120 credits) in a business subject aligned with the chosen pathway (international business, finance, marketing or entrepreneurship)

English language requirements 2020/21

  • IELTS - 6.0 overall with 5.5 minimum in all bands.

Career Prospects

You’ll have the opportunity to:

  • Take part in a funded company visit to a leading company, such as Jaguar Land Rover, one of the most successful and lucrative businesses in the world.
  • Choose to deliver a work-based study project or consultancy project in the final stage of the course using a current employer or a client you find yourself.
  • Seek support and engage with events and activities provided by Birmingham City University’s careers service.
  • Take part in Birmingham City University’s Graduate Plus scheme.
  • Receive employment advice and support via your Personal Tutor.

Our graduates have obtained employment in management positions, or have set up their own successful businesses. Former students are employed in managerial positions across the globe, including land management (Kenya), manufacturing (China), HR (Germany), finance (Canada), insurance (France) and teaching (India, UK and Sri Lanka). You’ll learn new perspectives on a changing business world, enabling you to provide employers with relevant and cutting-edge information. The research skills you develop doing your Major Project will also look good on your CV. 

A postgraduate qualification can really help you stand out from the crowd in today’s competitive job market. By becoming a specialist in your field, you’ll have the chance to advance thinking in that subject and lead, rather than follow, the latest developments.

OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.

It will also allow you to become more involved in University life by delivering, leading and supporting many aspects of the learning experience, from administration to research and mentoring roles.

Course Details

In order to complete this course a student must successfully complete all the following CORE modules (totalling 160 credits):

  • Managerial Finance - 20 credits
  • The Integrated Business - 20 credits
  • Leadership Development - 20 credits
  • International Strategic Management - 20 credits
  • Major Project - 40 credits
  • Strategic Brand and Communications Management - 20 credits
  • Digital Marketing Strategy - 20 credits

In order to complete this course a student must successfully complete at least 20 credits from the following indicative list of OPTIONAL modules:

  • Research Project Management - 20 credits
  • Research Practice - 20 credits

All core modules are guaranteed to run. Optional modules will vary from year to year and the published list is indicative only.

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

Are you ready to start building your future?

Contact our admission counseller and get a free consultation.