Luxury Brand Management MA

Luxury Brand Management MA

This course will address the specific challenges and opportunities of the luxury sector and is the perfect choice for students that see their future careers with premium, high-end and luxury brands.
We enable you to become a confident leader and an innovative thinker, learning how to approach brands and decide their place within the market. You’ll learn how luxury brands are managed in the international marketplace, as well as looking at branding from producer and consumer perspectives.

The course encourages you to develop the skills and competences of future managers in the Luxury Industry. To do this, you will be capable of making management decisions at both a strategic and at a tactical level, emphasising the complexity and dynamics of business and management and an awareness of the nature of the various factors which influence management decisions.
The School provides a unique setting for students to observe their peers, taking advantage of the proximity of fashion and textile design students at the Parkside Campus and the School of Jewellery in Birmingham’s Jewellery Quarter.
The course encompasses numerous field trip opportunities so that you can reflect on your developing knowledge in relation to professional practice and the luxury industry.
There is commonality with other courses such Fashion Management, Luxury Jewellery Management and Global Media Management and you will benefit from shared lectures and practice where possible. Access to interactive digital technology will increase students’ ability to debate and share experiences in a global context and therefore integrate knowledge from different cultures.

  • Links to industry and regular contact with luxury brand professionals
  • International field trip opportunities to key industry and cultural events and locations
  • Supportive staff with many years of industry experience
  • Network and collaborate with other fashion students, our wider postgraduate community and beyond

Entry Requirements

  • An honours degree from a UK University
  • A first degree from an overseas university (GPA 3.0 out of 4.0 or average 75 per cent or any other equivalence to the above UK qualification)
  • Successful passing a Pre-Master's course approved by Birmingham City University
  • Successful passing a Pre-Master's course at another UK university/institution with a minimum of 55 per cent average
  • A first degree from an overseas university (GPA 3.0 out of 4.0 or average 75 per cent or any other equivalence to the above UK qualification)
  • IELTS 6.0 (5.5 in all components) or equivalent is required

Career Prospects

Enhancing Employability Skills

Employability and key transferable skills are embedded within the course ethos to maximise your capabilities and understanding of potential career opportunities.

Many modules require group projects in the field to build first-hand knowledge of the Luxury Industry. The importance of positive contribution to a team and close working relationships with colleagues is a key feature.

The course is structured to build on experiences and embrace real scenarios through live projects, simulated practice requiring actual problem solving. This aims to develop your confidence and ambitions to explore a breadth of careers opportunities within a global industry. 

Evaluating strategic and tactical business decisions will prepare you for working in Luxury Branding by enabling you to understand the changing environment of competitors and stakeholders and adapt your plans and working practice accordingly.

Your knowledge of management and marketing theories and how to apply them will be an advantage in many roles, and give you the flexibility to engage on many different levels with employers, clients and partners alike.

Course Details

In order to complete this course you must successfully complete all the following CORE modules (totalling 180 credits):

Research and Professional Skills - 20 credits
Industry Practice and Context - 20 credits
Analysis and Planning for Management - 40 credits
Project Management - ADM - 20 credits
International Strategic Planning for Luxury Brands - 20 credits
Major Project (Masters) - 60 credits

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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