BSc (Hons) Digital Marketing and Data Analytics

BSc (Hons) Digital Marketing and Data Analytics

The digital revolution has changed the face of marketing forever. Learn to analyse, evaluate and develop digital marketing strategies which meet the needs of businesses in our changing world. Modules will focus on how different digital marketing tools and channels can be used to market products and services.

You will be introduced to contemporary marketing theory and practice, with a focus on data analysis. We will equip you with the knowledge and skills you need to be successful in modern marketing. You will build a portfolio of materials to present to future employers.

You will also learn about:

  • Consumer behaviour and digital trends
  • Branding
  • Integrated digital marketing communications
  • Web design and analytics
  • Social media marketing and analytics
  • Blockchain technology and its applications in industry.

We will encourage you to think analytically, strategically and ethically. You will explore how data analytics are reshaping business concepts, managerial decision making and marketing.

As a Business School we are passionate about social responsibility and sustainability. These values and this commitment will be embedded throughout this course. We are a Principles of Responsible Management Education (PRME) signatory for the United Nations. Our mission is to develop your potential so that you can make a difference in society.

If you do not yet meet the minimum requirements for entry straight onto this degree course, or feel you are not quite ready for the transition to Higher Education, this is a great option for you. Passing a foundation year guarantees you a place on this degree course the following academic year.

Entry Requirements


  • 104 UCAS Tariff points
  • 3 GCSEs at grade C/4 (or equivalent) including English Language.

International Students

If you are an international student you will need to show that your qualifications match our entry requirements.

Information about international qualifications and entry requirements can be found on our International pages.

If English is not your first language you will need to show that you have English Language competence at IELTS level 6.0 (with no skill below 5.5) or equivalent.

Mature Learners Entry Scheme

If you have been out of education for 3 years or more and have a grade C GCSE in English Language or equivalent, you are eligible for our entry scheme for mature learners. It's a scheme that recognises non-traditional entry qualifications and experience for entry onto this course. Information on how to apply can be found on our dedicated page.

Career Prospects

This course will prepare you for a career in marketing. You will develop technical skills as well as your knowledge of digital media. The skills you gain in strategic thinking, research and communication will open up a range of career options.

This degree could be the first step toward your career as a:

  • Digital marketer
  • Digital copywriter
  • Market researcher
  • Product manager
  • Social media manager
  • UX designer

Course Details

Optional Placement Year

On all of our business courses you can choose to go on a placement year. This is usually between years 2 and 3 of your course. This is a great opportunity to gain professional experience alongside your academic qualification and boost your career prospects. You will pay 15% of a standard annual tuition fee on your placement year. You do not need to decide on this before you apply, we will support you in making the decision and finding a suitable placement.

Year 1

Practising Responsible Business Behaviours
Principles of Marketing
Website Craft and Creation
Business Analytics and the Blockchain
Developing Analysis Techniques
Financial Concepts and Planning

Year 2

Marketing through Digital Activity
Technologies for the Data Driven Age
Consumer Behaviour
Research Methods for Service Industries
Professional Placement
Business, Creativity and Opportunism Skills for the Workplace of Today
Creating Effective Information Systems

Year 3

Research Investigation
Business Intelligence
Social Media, Content and Branding
Using E-CRM and Web Analytics
Technological Issues in the Digital Era
Global and Cross Cultural Marketing

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

Are you ready to start building your future?

Contact our admission counseller and get a free consultation.