BA (Hons) Sports Business Management

BA (Hons) Sports Business Management

On this course you will learn about sport’s place in the global economy, exploring how sporting organisations function in different sectors of the industry. You will consider some of the issues sporting organisations face today.

The topics you study will be applicable to any business environment, giving you a lot of flexibility for your future career. However, you will always relate your business learning back to their applications in the sport industry. You will learn about all of the core functions of sport management, including:

  • Business planning
  • Marketing principles
  • Sponsorship
  • Event and venue management
  • Managing people
  • Finance
  • Strategic management

We will also discuss the social impact of sport, on individuals and on wider society.

You will learn through a combination of academic study and practical tasks, giving you applied as well as theoretical expertise to take forward into your career. You will work with industry professionals through guest lectures, site visits and live briefs. This, along with opportunities for work placements throughout your degree, will provide valuable professional experience.

This course is accredited by the Chartered Management Institute (CMI). You will receive a professional qualification (Level 5 Diploma in Management and Leadership) alongside your degree.

If you do not yet meet the minimum requirements for entry straight onto this degree course, or feel you are not quite ready for the transition to Higher Education, this is a great option for you. Passing a foundation year guarantees you a place on this degree course the following academic year.

Entry Requirements


  • 104 UCAS Tariff points
  • 3 GCSEs at grade C/4 (or equivalent) including English Language.

International Students

If you are an international student you will need to show that your qualifications match our entry requirements.

Information about international qualifications and entry requirements can be found on our International pages.

If English is not your first language you will need to show that you have English Language competence at IELTS level 6.0 (with no skill below 5.5) or equivalent.

Mature Learners Entry Scheme

If you have been out of education for 3 years or more and have a grade C GCSE in English Language or equivalent, you are eligible for our entry scheme for mature learners. It's a scheme that recognises non-traditional entry qualifications and experience for entry onto this course. Information on how to apply can be found on our dedicated page.

Career Prospects

The skills you gain on this course will prepare you well for a career either in managing sport businesses or in other business management roles. Alongside specialist knowledge of the sport industry you will gain transferrable skills in communication, marketing, managing people and projects and problem solving.

This degree could be the first step toward your career in:

  • Sport and leisure management
  • Outdoor education
  • Personal training
  • Sports administration
  • Event management

Course Details

Optional Placement Year

As with all of our Business courses, you have the option to go on a placement year between years 2 and 3 of your degree. If you choose not to do a full year, you can do a shorter placement module in Year 2. You can also choose to study abroad for a semester at one of our partner universities.

Year 1

Practising Responsible Business Behaviours
The Global Sports Business
The Dynamics of Sports Marketing
Business Analytics and the Block Chain
Event Planning and Development
Financial Concepts and Planning

Year 2

Managing People in the Service Industries
Marketing through Digital Activity
Managing Sports Facilities
Consumer Behaviour
Research Methods for Service Industries
Professional Placement
Business, Creativity and Opportunism Skills for the Workplace of Today
Global Issues in Sports Management

Year 3

Research Investigation
Strategic Decisions for Sports and Events Business
Leadership in Context
Public Relations Strategy in Sports Business
Strategic Events Sponsorship

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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