BA (Hons) Marketing

BA (Hons) Marketing

On this course you will learn how vital marketing is to an organisation’s success. You will gain the experience and skills needed to apply marketing to a wide range of contexts. Whether you are interested in setting up your own company, working for a large organisation or joining the non-for-profit sector, this course will give you a broad understanding of how businesses operate. While you will specialise in marketing, you will also have the opportunity to observe the interrelationships marketing has with other business functions, such as finance.

There will be regular opportunities throughout the course to apply the theory you have learnt in the classroom in professional settings. You will work on live projects and engage with practising marketers, organisations and employers through a programme of guest speakers, work experience and internships. You will have the opportunity to work as a marketing consultant on a live brief with an organisation, for example, students have previously worked with John Lewis.

If you do not yet meet the minimum requirements for entry straight onto this degree course, or feel you are not quite ready for the transition to Higher Education, this is a great option for you. Passing a foundation year guarantees you a place on this degree course the following academic year.

Entry Requirements


  • 104 UCAS Tariff points
  • 3 GCSEs at grade C/4 (or equivalent) including English Language.

International Students

If you are an international student you will need to show that your qualifications match our entry requirements.

Information about international qualifications and entry requirements can be found on our International pages.

If English is not your first language you will need to show that you have English Language competence at IELTS level 6.0 (with no skill below 5.5) or equivalent.

Mature Learners Entry Scheme

If you have been out of education for 3 years or more and have a grade C GCSE in English Language or equivalent, you are eligible for our entry scheme for mature learners. It's a scheme that recognises non-traditional entry qualifications and experience for entry onto this course. Information on how to apply can be found on our dedicated page.

Career Prospects

This course will prepare you for a career in marketing. You will develop an understanding of customer demands, target markets, digital media and more. The skills you gain in strategic thinking, research and communication will open up a range of career options.

This degree could be the first step toward your career as a:

  • Advertising art director
  • Market researcher
  • Marketing executive
  • Public relations officer
  • Social media manager
  • User experience (UX) designer

Course Details

Optional Placement Year

As with all of our Business courses, you have the option to go on a placement year between years 2 and 3 of your degree. If you choose not to do a full year, you can do a shorter placement module in Year 2. You can also choose to study abroad for a semester at one of our partner universities.

Year 1

Practising Responsible Business Behaviours
Principles of Marketing
Creative Approaches to Services Marketing
Business Analytics and the Block Chain
Marketing Research
Financial Concepts and Planning

Year 2

Strategic Marketing Planning
Marketing Through Digital Activity
Consumer Behaviour
Research Methods for Service Industries
Professional Placement
Business, Creativity and Opportunism Skills for the Workplace of Today
Integrated Marketing Communications

Year 3

Research Investigation
Developing the Brand Identity
Social Media, Content and Branding
Global and Cross Cultural Marketing
Developing the Consumer Experience

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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