On this course you will learn how vital marketing is to an organisation’s success. You will gain the experience and skills needed to apply marketing to a wide range of contexts. Whether you are interested in setting up your own company, working for a large organisation or joining the non-for-profit sector, this course will give you a broad understanding of how businesses operate. While you will specialise in marketing, you will also have the opportunity to observe the interrelationships marketing has with other business functions, such as finance.
There will be regular opportunities throughout the course to apply the theory you have learnt in the classroom in professional settings. You will work on live projects and engage with practising marketers, organisations and employers through a programme of guest speakers, work experience and internships. You will have the opportunity to work as a marketing consultant on a live brief with an organisation, for example, students have previously worked with John Lewis.
If you do not yet meet the minimum requirements for entry straight onto this degree course, or feel you are not quite ready for the transition to Higher Education, this is a great option for you. Passing a foundation year guarantees you a place on this degree course the following academic year.