BA (Hons) Fashion Marketing

BA (Hons) Fashion Marketing

On this course we will guide you through the key elements of fashion marketing. You will learn how the fashion industry develops strategies in line with their target market. Explore how consumer behaviour theories are applied within a fashion context. You will come to understand how product, pricing and distribution strategies differ for both mass and luxury markets. Alongside this you will study the key principles of modern marketing and communications. Through your modules you will gain an understanding of a wide range of theories and concepts across fashion and marketing, including:

  • The marketing mix
  • Consumer behaviour
  • Distribution, retail and supply chain
  • Product development and product lifecycle
  • Green design and sustainability
  • Fashion communications and marketing

To enhance your learning, you will have the opportunity to learn from industry specialists throughout the course. Attend guest lectures and work on live fashion briefs to give you desirable experience and knowledge. You will also create your work by using industry standard software, such as the Adobe creative suite which includes Illustrator, Photoshop and InDesign.

As a Business School we are passionate about social responsibility and sustainability, which is especially important in fashion. As such, these values and this commitment will be embedded throughout this course. You will learn about the increasing demand for more sustainable sources and for a ‘green’ supply chain in the fashion market.

We are a Principles of Responsible Management Education (PRME) signatory for the United Nations. Our mission is to develop your potential so that you can make a difference in society.

If you do not yet meet the minimum requirements for entry straight onto this degree course, or feel you are not quite ready for the transition to Higher Education, this is a great option for you. Passing a foundation year guarantees you a place on this degree course the following academic year.

Entry Requirements


  • 104 UCAS Tariff points
  • 3 GCSEs at grade C/4 (or equivalent) including English Language.

International Students

If you are an international student you will need to show that your qualifications match our entry requirements.

Information about international qualifications and entry requirements can be found on our International pages.

If English is not your first language you will need to show that you have English Language competence at IELTS level 6.0 (with no skill below 5.5) or equivalent.

Mature Learners Entry Scheme

If you have been out of education for 3 years or more and have a grade C GCSE in English Language or equivalent, you are eligible for our entry scheme for mature learners. It's a scheme that recognises non-traditional entry qualifications and experience for entry onto this course. Information on how to apply can be found on our dedicated page.

Career Prospects

This course will give you the expertise and experience you need for a variety of fashion careers. The transferrable skills you gain in communication, presentation and commercial awareness will also prepare you for a range of roles in related industries.

This degree could be the first step toward your career as a:

  • Event manager
  • Market researcher
  • Product manager
  • Public relations officer
  • Retail buyer
  • Visual merchandiser

Course Details

Optional Placement Year

On all of our business courses you can choose to go on a placement year. This is usually between years 2 and 3 of your course. This is a great opportunity to gain professional experience alongside your academic qualification and boost your career prospects. You will pay 15% of a standard annual tuition fee on your placement year. You do not need to decide on this before you apply, we will support you in making the decision and finding a suitable placement.

Year 1

Practising Responsible Business Behaviours
Principles of Fashion Marketing
Fashion, Society and Culture
Business Analytics and the Blockchain
Product Development: Concept to Consumer
Visual Fashion Communication

Year 2

Consumer Behaviour and Consumer Trends
International Fashion Branding
Sourcing, Supply Chain, Ethics and Distribution
Research Methods for Service Industries
Professional Placement
Business, Creativity and Opportunism Skills for the Workplace of Today
Fashion Trends, Buying and Analytics

Year 3

Research Investigation
Fashion Retail Strategy
Fashion Communication and New Media
Fashion Career Planning and Portfolio
Managing Creativity and Innovation in Fashion

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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