On this degree you will investigate the global events industry along with the marketing and management principles that drive it. Events management requires diverse skills, and you will take a variety of different approaches to the subject. You will learn to handle every step of the event management process, from initial planning to on the day delivery. You will learn how to:
- Manage different types of events
- Design events
- Manage people
- Promote events through marketing
- Build your own events business.
We also investigate how events can contribute to the growth and regeneration of their host regions, and consider the responsibilities event managers have to the wider community.
York is a great place to gain experience of event management. Events like the Ebor Festival, the Tour de Yorkshire, Aesthetica Short Film Festival, The Great Yorkshire Fringe and The Great Yorkshire Show are right on our doorstep. We have partnerships with organisations throughout the city and the region, giving you plenty of opportunities to put what you learn into practice and gain real industry experience. Throughout your degree you will interact with the business community in the city and beyond. You will go on site visits, hear from guest lecturers and work on live briefs with clients.
This degree is accredited by the Chartered Management Institute (CMI). You will have the chance to study for a professionally recognised qualification (Level 5 Diploma in Management and Leadership) alongside your degree.
If you do not yet meet the minimum requirements for entry straight onto this degree course, or feel you are not quite ready for the transition to Higher Education, this is a great option for you. Passing a foundation year guarantees you a place on this degree course the following academic year.