BA (Hons) Events and Experience Management

BA (Hons) Events and Experience Management

On this degree you will investigate the global events industry along with the marketing and management principles that drive it. Events management requires diverse skills, and you will take a variety of different approaches to the subject. You will learn to handle every step of the event management process, from initial planning to on the day delivery. You will learn how to:

  • Manage different types of events
  • Design events
  • Manage people
  • Promote events through marketing
  • Build your own events business.

We also investigate how events can contribute to the growth and regeneration of their host regions, and consider the responsibilities event managers have to the wider community.

York is a great place to gain experience of event management. Events like the Ebor Festival, the Tour de Yorkshire, Aesthetica Short Film Festival, The Great Yorkshire Fringe and The Great Yorkshire Show are right on our doorstep. We have partnerships with organisations throughout the city and the region, giving you plenty of opportunities to put what you learn into practice and gain real industry experience. Throughout your degree you will interact with the business community in the city and beyond. You will go on site visits, hear from guest lecturers and work on live briefs with clients.

This degree is accredited by the Chartered Management Institute (CMI). You will have the chance to study for a professionally recognised qualification (Level 5 Diploma in Management and Leadership) alongside your degree.

If you do not yet meet the minimum requirements for entry straight onto this degree course, or feel you are not quite ready for the transition to Higher Education, this is a great option for you. Passing a foundation year guarantees you a place on this degree course the following academic year.

Entry Requirements


  • 104 UCAS Tariff points
  • 3 GCSEs at grade C/4 (or equivalent) including English Language.

International Students

If you are an international student you will need to show that your qualifications match our entry requirements.

Information about international qualifications and entry requirements can be found on our International pages.

If English is not your first language you will need to show that you have English Language competence at IELTS level 6.0 (with no skill below 5.5) or equivalent.

Mature Learners Entry Scheme

If you have been out of education for 3 years or more and have a grade C GCSE in English Language or equivalent, you are eligible for our entry scheme for mature learners. It's a scheme that recognises non-traditional entry qualifications and experience for entry onto this course. Information on how to apply can be found on our dedicated page.

Career Prospects

This course will prepare you for a career in events management. The skills you gain could also be applied across many other sectors and roles. These include planning, managing people, problem solving, communication, team work and project management.

This degree could be the first step toward your career in:

  • Events management
  • Hotel management
  • Charity fundraising
  • Heritage and tourism
  • Public relations
  • PR and marketing

Course Details

Year 1

Practising Responsible Business Behaviours
Principles of Marketing
The Global Events Industry
Business Analytics and the Block Chain
Event Planning and Development
Financial Concepts and Planning

Year 2

Managing People in the Service Industries
Marketing through Digital Activity
Events Tourism
Managing Events
Research Methods for Service Industries
Professional Placement
Business, Creativity and Opportunism Skills for the Workplace of Today

Year 3

Research Investigation
Strategic Decisions for Sports and Events Business
Leadership in Context
Event Legacy and Impact
Strategic Events Sponsorship

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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